Global Alfalfa Concentrate Market size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 4.6 % through 2020 to 2026, reaching nearly US$ XX Bn.
Global Alfalfa Concentrate Market Overview:

Alfalfa is a type of grass that is cultivated with the single purpose of using it as animal feed. The presence of proteins, minerals, vitamins, carotene, and amino acids has resulted in the addition of Alfalfa to the human diet. Alfalfa concentrate is obtained by boiling and distilling Alfalfa grass with alcohols at medium temperature. Alfalfa Concentrate holds the same nutritional and medicinal properties as Alfalfa and is used on a large scale in an industrial and domestic application. The nutritional and medicinal properties found in the Alfalfa Concentrate is used on a large scale in Animal Husbandry, Pharmaceuticals, Cosmetics, and Food Industry. With such a wide range of applications in food and medicines for humans and animals, the Alfalfa Concentrate Market is growing. Increasing demand for nutritional food products for humans and animals, rising health concerns, and ease in availability have resulted in a boom in the Global Alfalfa Concentrate Market.

Global Alfalfa Concentrate Market Dynamics:

The rise in demand for nutrient-rich food products for humans and animals has resulted in the increased demand for Alfalfa Concentrate. World Trade Commission reports that Alfalfa exported from the USA in the year 2017 was worth the US $ 3 Billion. It is observed that most of this trade was between the US and Asia-Pacific countries. This denotes the global demand of Alfalfa Concentrate along with opportunities in industries across the globe.

The US Department of Agriculture’s National Institute of Food and Agriculture has awarded funding of US $ 2.25 Million to find an eco-friendly way to extract Alfalfa Concentrate. This has started curiosity amongst the global players in the Alfalfa Concentrate Market.

In August 2018, Chanel, a leading cosmetics brand introduced its new range of cosmetics product titled “Le Lift” that are made from Alfalfa Concentrate as its prime component.

In July 2018, California Alfalfa & Forage Research Foundation was established as a non-profit organization by Alfalfa growers dedicated to finding medicinal applications of Alfalfa Concentrate.

Increase in demand for plant-based food products, rising concerns over deadly diseases in humans and animals, and low capital cost required for cultivating Alfalfa work as driving factors for the growth of the Global Alfalfa Market.
Restraints:

Alfalfa grass is grown primarily in the continent of North and South America. This has resulted in the rise in price for Alfalfa Concentrate products in the rest of the world.
Global Alfalfa Concentrate Market Segment Analysis:

By Form, Alfalfa Concentrate in powder form is used on a large scale in manufacturing animal food products. A different form of medicines and nutritious food products for animals use Alfalfa Concentrate in capsules, pills, and Liquid form in its process of manufacturing. It is observed that Alfalfa Concentrate in powder form dominates the market.

By End Users, It is observed that Animal Husbandry Industry and Pet Food Industry is the biggest consumer of Alfalfa Concentrate Market. More than 35% of the total Alfalfa Concentrate produced is consumed by these two industries. More than 25% of the total production of Alfalfa Concentrate is consumed by Dairy Industry and Poultry Industry. Different industries like the Pharmaceuticals Industry and Food Industry uses Alfalfa Concentrate on a large scale.

By Distribution Channel, It is observed that specialized stores dealing in animal food products are the preferred medium used by people for purchasing Alfalfa Concentrate. Supermarkets are preferred by people for purchasing Alfalfa Concentrate on large scale. Nutritious food products and medicines containing Alfalfa Concentrate are purchased through Pharmacies and Convenience Stores. E-Commerce platforms are observing a 45% rise in their customers who are buying Alfalfa Concentrate through a digital medium. It is observed that more than 22% of the total sales have happened through Specialty Stores while a steep rise has been observed in the use of E-Commerce platforms for purchasing Alfalfa Concentrate.

Global Alfalfa Concentrate Market

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The above pie chart shows the consumption of Alfalfa Concentrate by different mediums. It is observed that the Animal Husbandry Industry is the biggest consumer of Alfalfa Concentrate. Rising health concerns for cattle have resulted in the increased demand for nutrition-rich fodder and supplementary food products for animals. With more than 20% of the total consumption of Alfalfa Concentrate produced, the Animal Husbandry Industry is the market leader as the End User of the Alfalfa Concentrate Market.

An increase in the number of people keeping pets and concern for their pet’s health has resulted in demand for nutritious food products for pets. This has resulted in increased demand for Alfalfa Concentrate laced pet food products. With more than 15% of the total consumption, the Pet Food Industry is the second-biggest consumer of Alfalfa Concentrate.

The Poultry Industry comes in the third position. To increase productivity, poultry animals are fed nutritious food products. Alfalfa Concentrate because of its nutritional content is preferred on a large scale as an additive in poultry food products. Dairy Industry uses Alfalfa Concentrate on a large scale to improve the nutritious contents of food products they use as fodder for animals. With more than 12% of the total consumption, the Dairy Industry is the fourth biggest consumer of Alfalfa Concentrate.

Alfalfa Concentrate holds medicinal properties that are used in manufacturing medicines for Diabetes and Cardiovascular diseases. With the increasing demand for plant-based health supplement products, the Pharmaceutical Industry is the fifth-biggest consumer of Alfalfa Concentrate. Demand for plant-based Non-GMO food products by people has resulted in making the Food Industry the sixth biggest consumer of Alfalfa Concentrate. Rising demand for gluten-free protein concentrates has resulted in a 15% rise in the demand for Alfalfa Concentrate laced food products in the year 2017-18.
Global Alfalfa Concentrate Market Regional Insights

Global Alfalfa Concentrate Market 1

North America is the biggest market for Alfalfa Concentrate. Increasing demand for nutritious food for cattle and pets has resulted in making North America the biggest consumer of the Alfalfa Concentrate Market. South America comes in the second position. The presence of a big Meat and Poultry Industry in this region is the reason for the growth in the Global Alfalfa Market in this region.

Alfalfa is grown on a large scale in these two continents. Availability on large scale, rising demand for plant-based food products for animals, and high nutritious contents of Alfalfa Concentrate have resulted in more than 70% of the total consumption by these two regions.

Asia-Pacific comes in the third position. Here, increasing demand for nutrient-rich fodder has increased the use of Alfalfa Concentrate mixed animal food products. An increase in expenditure on animal and pet food by people in this region has resulted in a 20% rise in the sales of Alfalfa Concentrate.

Europe comes in the fourth position. Here, cosmetics and personal care products made from Alfalfa Concentrate is in high demand. Different cosmetics brands like Chanel and Dior have started Alfalfa based range of cosmetics products. Increasing demand for organic cosmetics products in this region has resulted in the 10% increase in sales of Alfalfa Concentrate. The Middle East and Africa’s Market is showing little growth, the reason for which is the presence of different economical and political restraints.

The objective of the report is to present a comprehensive analysis of the global Alfalfa Concentrate market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the global Alfalfa Concentrate market dynamics, structure by analyzing the market segments and Project the global Alfalfa Concentrate market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Alfalfa Concentrate market make the report investor’s guide.

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Global Alfalfa Concentrate Market Scope:
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Global Alfalfa Concentrate Market 2
Global Alfalfa Concentrate Market, by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Alfalfa Concentrate Market Key Players

• Bioriginal Food & Science Corporation
• Swanson Vitamins
• Sun Prime
• Nature LLC
• Martin Bauer Group
• LiquaDry
• Nutrilite
• Refine Biology
• Acetar Bio-Tech
• JIAHERB Inc.
• Desialies
• Xi’an Tianrui Biotech Co. Ltd.
• Xi’an Tianyi Pvt. Ltd.
• Hunan Nutramax Inc.
• Nanjing Zhi Bai Cui Biology Technology
• 3W Botanical Extract
• Changsha Active Ingredients Group
• Alfalfa Monegros
• MNC Group LLC
• Cattle FEED

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