Social media has become a go-to-go recreation place for Millennials today, be it watching videos, making memes or posting their daily lives. The new addition to this virtual world of recreation is the app called TikTok. It is an app that lets you play characters from different movies, TV soaps, and songs. The craze for this app has increased tremendously and today the app hits 1.5 million downloads. Isn't that amazing? Talk about grabbing opportunities, TikTok has started incorporating ads. Let us tell you how you can use the world's growing entertainment app to boost your online business.
Do you think TikTok Ads are Right for Your Business?
With millions of users worldwide, the trending app brings about ample opportunities in the realm of advertising. TikTok has surpassed Twitter and the popular face changing app Snapchat. It is less immersed with advertising, but the built-in filter visual application has moved the world of social media marketing with an unusual vitality.
At the beginning of 2019, the app launched a beta version of its ad offerings. After that, the big business names like Nike, Grubhub, and Apple music started using TikTok for product promotion. It turned out to be a unique and visually compelling campaign. The unusual features for creating ads along with advanced targeting, TikTok ads perform better than the other counterparts and you can certainly tap the most profitable pool of users.
However, not all sorts of businesses can take advantage of TikTok. So, before you jump into conclusions and start investing time, ask yourself these two questions. It will help you determine whether the ad platform is the right place for your online business.
1. What is the
TikTok Video Downloader Audience for Your Business?
TikTok is used majorly by the young generation, if that is your target audience, then the platform will be worthwhile. According to a survey, 66% of TikTok users are aged below 30. To make yourself sure about this ratio, watch TikTok videos that comprise of youth-centric content.
2. Are you ready with the Budget to Advertise on TikTok?
Business houses like Nike, Disney and others have easily grabbed the opportunity as they have huge funds to invest in the advertising venture. Driving huge impressions is an easy affair for them, however, for the smaller business, it might slip out of the budget. The reason is, these ads come at highly premium costs at an average of 10 USD per CPM and reach up to 300,000 USD for bigger campaigns.
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