Market Overview:
Frozen pizza is a half-baked dish prepared by flatbread dough which is topped with tomatoes, cheese, meat, vegetables and fruits. Frozen pizza is usually stored at low level i.e 0 degrees for later consumption. Frozen pizza have a longer shelf life due to its low temperature condition and preservatives used for increasing the shelf-life. The frozen pizza comes with a wide range of varieties and toppings, which is driving the consumers for frozen pizza over conventional pizza.
Market Forecast:
Frozen pizza is a better alternative for conventional pizza owing to ease of preparation and similar taste like a fresh pizza. Frozen pizza is usually stored in low temperature i.e. below 0 degrees for latter consumption. Frozen food products including pizza’s has a high demand over the conventional pizza’s owing to consumer awareness for frozen foods. Hectic life-style within the working population has increased in the demand for convenient and instant food products among the working population which is considered to be major driving force for global Frozen Pizza Market Share. Also, demand for specialty pizza like gluten-free and dairy free pizza by the people suffering from gluten and dairy intolerance is expected to surge the demand for Frozen Pizza Market Share.
Additionally, all these factors are projected to contribute to the estimated CAGR of 2.5% of Frozen Pizza Market Share during the forecast period 2017-2023.
Key Players
The major players in the Frozen Pizza Market Share
McCain Foods Ltd. (Canada)
Nestle S.A. (Switzerland)
Oetker GmbH (Germany)
Daiya Foods Inc. (Canada)
Connies Pizza (U.S.)
Atkins Nutritionals, Inc. (U.S.)
California Pizza Kitchen, Inc. (U.S.)
Market Segmentation:
Frozen Pizza Market Share is segmented on the basis of crust type, toppings, size, distribution channel and region.
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Regional Analysis
The global Frozen Pizza Market Share is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). North America is dominating in the Frozen Pizza Market Share followed by Europe. The U.S. holds a major consumption of frozen pizza, owing to busy lifestyle in the working population, people prefer for time saving and convenient food solution.
Moreover, increase in the working population and busy life style has shifted the consumers for convenient and ready-to-eat solution for food in countries like India and China, a healthy growth is expected in the Frozen Pizza Market Share in Asia Pacific region. Additionally, high focus on organic pizza ingredients and preservative free frozen pizza with high shelf-life is likely to uplift the market for frozen pizza at the global level.
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