IBG (Innovative Beauty Group), a global beautysolutions provider, has been acquired by Fremman Capital, a prominent European private equity firm. The strategic acquisition begins a new chapter for IBG, as the company departs from its previous shareholder, Albéa Group. The transaction also marks a major milestone in the future development of IBG, enabling the company to accelerate its expansion and enhance its innovative capabilities across a range of market segments.

Fremman Capital is known for its strategic investments in high-potential companies and its commitment to fostering growth and excellence. The firm’s focus on sustainability and innovation aligns closely with IBG’s core values and business practices.

Supported by Fremman, IBG will have the support and resources needed to flourish in the beauty and personal care market, opening new strategic opportunities. As before, IBG will continue to develop turnkey solutions for the beauty brands and retailers under the Orchard Custom Beauty brand, supported by the recent acquisition of Roberts Beauty. Additionally, it will continue to pursue the development of its innovative packaging solutions under its Fasten Packaging brand while developing its brands in collaboration with retailers or celebrities. Each of these business lines will strongly focus on supporting IBG customers to reach their sustainability ambitions.

"IBG is a leader in the beauty industry with a strong track record of innovation and sustainable business practices," said Olivier de Vregille, Co-Founder at Fremman Capital. "We are excited to support IBG in its next growth phase and to work together to drive further advancements in beauty and personal care offerings."

“We extend our utmost gratitude to Albéa Group for their support and collaboration over the years,” said Xavier Leclerc de Hauteclocque, CEO of Innovative Beauty Group. “In this next chapter, we look forward to a bright future with Fremman Capital, a partner that shares our values and passion for people and service.  As always, we remain dedicated to delivering exceptional beauty products and packaging solutions to our valued clients across the globe.”

IBG clients, partners and employees will experience no disruption in service during this transition. The company remains committed to maintaining the highest standards of quality, innovation and customer service that have been a cornerstone of its success.

IBG, comprised of Orchard Custom Beauty, Fasten Packaging and Roberts Beauty, is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. IBG supports its customers with agile project management expertise combined with innovative design, sourcing, formula development, bespoke packaging and accessories for all product categories.

Fremman is a pan-European, mid-market investment firm with offices in London, Luxembourg, Madrid, Munich and Paris that looks to partner with successful management teams to help transform businesses from local champions to multinational sustainable leaders.