Flat lay photography can help your brand tell an engaging visual narrative. However, to be effective it requires an in-depth knowledge of its theme and finding appropriate props that enhance it.

Keep your camera level to get sharp flat lays. Other pro tips for successful flat lays include shooting with ample lighting and using a higher f-number setting before editing later for dust spots or distractions.
Background

Flat lay photos are an engaging form of still life photography that works best when their subject reveals something meaningful about your brand. Therefore, choosing an aesthetic background which complements rather than competes with them is of key importance to success in flat laying photos.

An appropriate and functional background such as craft paper, countertops, wood or fabric may make for the best backdrop, although you could even get creative by using walls in your home or studio as backdrops - whatever fits with your theme and creates a clean, consistent appearance are both key factors in successful photography sessions.

As you shop for props, consider the color palette you intend to use in your flat lay. Certain hues elicit different emotions in audiences and should be chosen with care in order to effectively convey a message reflecting your brand. Using apps that offer pre-made filters or looks is also a great way to ensure consistency of results.
Props

Even though flat lay photography may appear simple, you must carefully select your props. In an ideal situation, they should work together to tell a story or convey emotion; to achieve this effect select neutral backdrops and props that don't clash visually with one another.

Props for flat lays should include everyday items like books and paperweights from around your home - perfect if you're starting out! Starting small before adding more props as time progresses can help develop your skills quickly.

Color should also be taken into account when selecting props, as various hues elicit different emotions in viewers of your photo. A cohesive color theme could make an effective impactful photo; you could use an app to edit photos to give them more polished, professional finish.

Lighting

Flat lay photos have become an increasingly popular social media trend and can be used to showcase products, create an ambience or theme, or as lifestyle branding. Like standard photography, composition is key when it comes to flat lay photos; guidelines like symmetry and the rule of thirds play an integral part in producing well-balanced and visually appealing images.

Lighting is another essential aspect of flat lays. Lighting should be evenly diffused to avoid casting strong shadows on your props and background elements. Natural lighting is always preferred; if this is not an option however, ring lights and other forms of artificial illumination may help fill any gaps in illumination.

As you search your home for props, having a color palette in mind can also help. Different hues evoke different emotions in people so it is crucial that all of your props coordinate with one another to ensure that your photo remains cohesive and professional.
Composition

Flat lay photography requires careful thought and planning in order to produce beautiful results. Each detail should contribute to creating the atmosphere you wish for your audience.

Select a background that complements your props, while creating balance with different-sized items; too many large objects could overwhelm a photo!

Before creating your flat lay, consider its intended use. If you intend on including text, for instance, make sure the font size is big enough and that the text doesn't stray too near to the edge of the frame.

Flat lays should be captured using what's known as a 'bird's eye view'. This may require standing or sitting on a chair in order to capture images that look down upon what you're photographing, without using zoom as this could distort image quality.