In many ways, the world of XNX is not dissimilar to that of its adult and youth-oriented competitor, Epsom Lite xxnx. There are a great deal of similarities in the kinds of products both companies offer their members, but Epsom-Lite goes a step further and makes support of their programs an integral part of their corporate culture. This means that a member can be a leader in his/her own support group - something that is lacking in the current trend towards disposable income channels.

Epsom-Lite has been active in creating opportunities for its members to share in the community through sponsorship opportunities, prize draws and other community involvement activities. These activities are designed to encourage members to express themselves creatively and bring pleasure to their lives. By doing this, members will find that they have more reasons to stick with Epsom-Lite than any other company. These activities are designed to help members overcome their dependency on money and to free themselves from the "steroid" effects of modern society. Through these activities, Epsom-Lite helps members learn about themselves and develop new skills and models for enriching their lives.

When a sponsor joins an organization, he/she assumes a certain position within the community. If the sponsor is not careful, this position can easily turn sour as the community sours on the sponsor. As an example, if the XYZ Company sponsors a marathon, all of the team members will be motivated to participate because they love the company and are tired of being co-opted. However, if the sponsor is a douche who only shows up for his/her own gain, the team members may get the feeling that the company doesn't care about them. It's important for a sponsor to understand that he/she must make a lasting impression on the team (or the XYZ Company), or the whole community, if they want to stay in power.

Because of the nature of the business, it's very difficult for XNX to sponsor activities that don't seem to have any direct benefit for either themselves or the community. For example, a paintball field may be a popular pastime among teenagers, but that doesn't mean that it will necessarily attract young adults or business professionals. The paintball field may also cause children to be picked up by predators, causing harm to the participants. Therefore, a good strategic plan should consider how any given activity might affect the XNX community in general. For example, XNX could find a new use for their recreational vehicle if they sponsored a bicycle tour in the local area. Think carefully about whether the desired goal is actually achievable or if it is just a pipe dream.

The way that the community perceives a sponsor can also affect the success of their sponsorship. If the XYZ Company has many members that think of the sponsor as some kind of evilomasque figure, they won't be too eager to sponsor a paintball tournament. The membership and the tone of the local news media may even frown on the event, which will make it difficult to get any sponsors interested in putting money into the event. Therefore, any publicity stunts that involve a "good guy" bad guy scenario need to be carefully controlled in order to avoid controversy. For example, if XYZ is sponsoring a treasure hunt and some locals are complaining about it, the company will have to tread carefully to avoid alienating any of its potential sponsors.

While XYZ has done some good work promoting events like these, it also has some serious problems that it needs to correct. It is important for the company to remember that the goal is to create opportunities for local youth to participate in recreational activities. Any team that tries to promote itself through negative publicity will quickly lose members. A solid strategy should use a mix of positive and negative media to encourage participation from the very start. By approaching the opportunity with this method, XYZ can build a strong foundation for the team and community.