To boost your e-mail's response rate present a free offer that can only be accepted if the prospect visits your site. Other options include offering the recipient $10 off or a 20% discount, free information such as newsletters and articles, or free shipping. If you can't think of a free offer (you can) still stress the benefits of your site: money saving ideas, Fungus Destroyer Protocol tips or news, links to useful resources etc. Don't make these offers exclusive to the reader. Instead encourage them to forward the email to friends and colleagues. Try something like this: "Give this special offer to your friends by forwarding them this e-mail now. They'll be glad you did!"The Hook. State your offer in the first paragraph and provide an immediate response mechanism.

Clicking on a link connected to a web page appeals to Internet users with short attention spans. Another option that works well is to encourage the recipient to pick up the phone and dial a toll-free number. Some companies are now building an online response form into their e-mail messages. These encourage the recipient to fill in their name, address, company, e-mail, phone number and any other information in the blank field and then hit a send button.The Body. Keep the body text short and conversational. Short paragraphs and wide margins make your email easier to read. At the close of the e-mail provide another link and repeat your offer again.Include a Call to Action. Make sure your email tells your reader about the benefits of your product or service and gives him enough information to make a decision.

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