Remember that the announcement was mainly "out" in the on-screen text and the voice-over was "forgotten" when "it was perfect for everything that could be done".
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At one point, a wheel in the mud - ASA is a technique that the viewer can mimic imitatively and will be dangerous if it is done in a public round.
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"Because the capabilities of the xDrive system accentuate fast, dangerous and illegal driving and were presented in the context of tension, we conclude that this announcement broke the code [ad]," ASA said.
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The ads can not be advertised again and the company warns that the company does not promote its car handling characteristic in relation to enthusiasm.