Conversational AI has revolutionized the way that humans interact with machines. It works in conjunction with natural language processing (NLP), automated speech recognition (ASR), advanced dialogue management (ML), and machine learning (ML). Conversational AI and the associated technologies let humans converse with machines the same manner as they converse with each other.

Conversational AI isn't based on rules or scripted

Traditional chatbots were based on some rules that were similar to traditional programming techniques. They functioned in a similar way. If a customer inquired about the time store hours were and the chatbot responded by going through its rules, locating the right rule, and responding using the scripted response. It was able match the content of the message to keywords stored in its memory and then go through the rules to determine the right answer.

Conversational AI Improves Conversational Marketing

Conversational marketing is built around real-time, one-on-one interactions across channels, and enables brands to build customer relationships and enhance the experience for customers by utilizing effective communications and personalized.

Conversational AI chatbots can increase the effectiveness of conversational marketing using one of the most popular channels, chat. They are able to automate the process of gathering data and provide details about products and services, and help convert leads into customers. Conversational AI is expected to improve employee experience management.

Conversational AI chatbots are able to interact with customers 24 hours a day, seven every day of the week. This helps build trust as well as brand loyalty and engage. Conversational marketing does not include chatbots. Instead, it is a conversational AI that is just one of the tools in the arsenal of the conversational marketers.

Conversational AI Enhances Employee Experience

According to Devin Pickell, by using chatbots to provide data and tools in the hands of employees at times when they can be most effective Chatbots that use conversational AI can dramatically improve the ease with the ability of employees to handle customer service calls, which significantly improves customer experience. The majority of chatbots can answer typical questions customers ask and also tap into the customer's previous purchases in order to provide personalized customer support, Pickell said. "It's difficult to arrive on an SaaS website without seeing a chatbot pop up and greet you. Chatbots play a growing part in customer service, support and sales. You can find best conversational AI from AIserviceExperience that will improve automation first ex strategy.

Conversational AI makes the best use of the customer's data

When companies interact with their customers and customers, they require a single view of all interactions as well as data associated with that customer. This involves integrating all the various operational systems that gather customer data along with any data feeds from third parties. The problem is that none of these systems talk to each other.

Last Thoughts

In the post-pandemic world we are gradually entering, automated ex is able to provide the highly-personalized experience that customers demand. Because conversational AI isn't scripted or rule-based it can allow real conversations with customers, which tremendously enhances conversational marketing.