Facebook's business relationship is similar to a restaurant everyone recommends. When you visit, you wonder if you are missing something. Perhaps you got the wrong food or the chef was having a bad day. Perhaps you should try again. facebook hack

Facebook is a popular platform for businesses to get measurable returns on their marketing dollars and time. However, it does not always work that way.

Facebook offers many functions, but only a handful of them have an ROI. It all comes down to how much money or time you are willing to invest.

Pay attention to the mentality of people on Facebook. Facebook is not a place for entertainment, but a place where people can come together to share similar interests. Facebook is used primarily for reengaging friends and family, joining interest groups or simply looking for entertainment. If you try to insert advertisements into this arena, it's just like trying to sell your neighbor a multilevel marketing opportunity when they invite you to their home for dinner. It will be socially acceptable to eat farts in church.

Your ads should be entertaining, funny, or at the very least, interesting. It should not exceed a few words. Your posts on Facebook should provide entertainment or some other interesting content. This will help you to associate your company branding efforts.

The first function of Facebook is to allow you to list or cite relevant businesses. This is the most basic goal. To reach it, create a Facebook business account, link it to your personal account, and get 30 likes. Your listing is now legitimate, and you can now be found online in another place where your business information is available. Your search results for Google maps and your website are greatly impacted by business citations. This level will give you another preferred platform where people can find your business and learn more about it. Everybody has their favourite place on the internet. If you don't have a presence there, people will consider you less relevant. People I know believe that if something doesn't happen on Facebook, it won't actually happen. These people may not be the most intelligent, but they exist. You can also leave customer reviews, which are extremely important.

Once you have done that, you can decide how active and involved you want to be. Because there are so many businesses and groups trying to grab your attention on Facebook, engagement rates are dropping quickly. In the past, 30% of people reached could be found on Facebook. Now you can only hope to reach 20%. Facebook is all about interaction. Likes, shares and comments. You can also be tracked how long you spend on a post. People who like your business page will not interact with posts you post there. It is important to post consistent posts and catch people's eyes.

Now, the goal is to get more "likes" from customers who are already customers of yours or potential customers. It is not as simple as who has the most likes wins. You won't accomplish much if you only have thousands of likes from around the globe. Interaction is key. If you share something that interests you, your friends will associate your company with the person who shared it. Although this isn't a direct referral it is passive in that their business has been associated with them.

The minimum number of likes you will need is 200. This is the minimum number Facebook associates with "having landed". Because it is much harder to change your business name randomly once you have this number. I'd rather have 200 people interact with my page than 40,000 who don't know anything about the business and can never be your customer.