Nearly three billion — 2.8 billion, to be more exact. This is the number of people who actively use Facebook as of 2021. As the world’s biggest social media platform, it is no surprise why many businesses create a Facebook page in hopes of generating leads and achieving success at a more affordable price. However, as any Facebook Advertising Agency could testify, not every business owner can hit that goal.

If you do not want to be that kind of business owner, here are seven Facebook lead generation mistakes you need to avoid.

You are not sure about your objectives. If you are hiring an advertising agency Facebook, one of the first things they’ll ask is your purpose. Without proper objectives, your whole campaign will be directionless. Do you want to increase traffic to your website? Do you want to make noise for a brand-new product? List down realistic goals and align your strategy to them.

You are not targeting a specific audience. Lead generation on Facebook is convenient: You run a lead ad and allow prospects to fill out and submit the lead form without leaving the site. The bulk of the work is in the campaign’s earlier phases, which includes right audience targeting. To make your campaign a success, you have to be smart when targeting your audience. Do not just target broadly. Do proper market and audience research and use it to paint who your ideal lead is.

Your content is not optimized for mobile. Did you know that 98% of Facebook users are on mobile? This is why if you ask any Facebook advertising agency, it is a must to always optimize your visuals for mobile use. Check the proper aspect ratios that should be used for each type of Facebook ad.

You are using the wrong type of Facebook ad. Facebook offers different types of ad formats. It could be a simple photo or video upload, a carousel (using multiple photos or videos), a slideshow, or a collection (a single ad showcasing your products). You can also place your ads on desktop, mobile, or right-hand sandbar. Each has its own perks that you can leverage to attract the most prospective customers.

You do not spend wisely. While Facebook is a cost-effective platform to promote your business and generate leads, spending recklessly can impact your resources. You have to spend wisely for each Facebook lead generation campaign. Take note that you may need to roll out several campaigns to see which would get the best results.

You’re not monitoring results. The role of an advertising agency Facebook does not end on merely implement a campaign. When generating leads on this platform, it’s important not to abandon a campaign and simply move on to the next one. Track results daily — because this way, you’ll properly gauge your performance and adjust your strategies accordingly.

You lack patience. Even on Facebook, success for businesses does not happen overnight. As in any other business campaign, Facebook lead generation requires a great deal of patience. It takes a lot of trial and error before you can finally hit your goals.