Today’s business environment is a dynamic one, with new brands appearing and fading out on a near-daily basis against a backdrop of ceaseless consumer messaging and advertising. The sheer amount of information and possibilities to promote your brand can be overwhelming.
A brand reputation is emotional. If you were there to help a customer through a difficult time or you were able to brighten their day, they'll keep that feeling with them long after the transaction is over.
What is your company excellent at delivering? Your branding should revolve around your unique selling propositions. Even as you expand your portfolio, the promotion of new products and services should incorporate messaging that falls under the umbrella of the overall brand message.
When you're building a business, your reputation is all you have. While flashy marketing campaigns or persuasive sales materials can help you close a deal, they're not going to be strong enough to keep your customers coming back to purchase again.
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