Market Analysis: Global Energy Bars Market

Energy bars market is expected to registering a CAGR of 4.80% during the forecast period of 2019-2026 due to increased demand of on-the-go snacking worldwide which will help the market to grow substantially.

Global Energy Bars Market By Form (Organic, Conventional), Flavors (Fruit Flavor, Chocolate Flavor, Nut Flavor, and Mixed Flavors), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Other Distribution Channel), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

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Market Definition: Global Energy Bars Market

Energy bars are the supplemental bars that contain cereals as well as high energy food. The energy bars are helpful in providing quick energy because it provides proper nutrition required by a person. These bars are often fortified with minerals and vitamins which ultimately help in fulfilling nutritional gaps. Due to its benefits in providing nutrition among people quick it is demanding products in market. Hence many of the companies are involves in providing these energy bars fulfilled with nutrition.

Market Drivers:

·       Demand for flavoured energy bar and clean label product; may help the market to grow.

·       Consumer preference for health & wellness products; this factor is expected to drive the growth of the market

·       Increased demand of on-the-go snacking; this factor is expected to drive the growth of the market

·       Increasing preference for the fusion flavor, and nut flavour; this factor is expected to drive the growth of the market

Market Restraints:

·       Availability of substitute products is restraining market growth

·       Less awareness regarding new products in developing countries is restraining market growth

·       Negative impact of product recalls, and challenges associated with product distribution may hamper the growth of market

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Competitive Analysis:

Global energy bars market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of rice protein market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Key Market Competitors:

Few of the major competitors currently working in the global energy bars market are Kellogg Co., General Mills Inc., Clif Bar & Company, Health Warrior, Mars, Verb Energy, Inc., NELLSON ANAHEIM, Novacap, Bite Snacks, PowerBar, yourbarfactory, SternLife, Hero Group, Crazy Jane Ltd, Fullwell Mill Limited, Brighter Foods, Built Bar, Aurora Intelligent Nutrition among others.

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Key Developments in the Market:

In August 2018, Clif Bar & Company has launched three new products and they are CLIF Fruit Smoothie Filled Energy Bar, CLIF BAR Sweet & Salty and CLIF Energy Granola. These are a new food category for the brand provided by the company. This CLIF Fruit Smoothie Filled Energy Bar is the first USDA Certified Organic energy bar which is provided by the company. In recent time, increasing demand of organic product in food category, these products may play important role in generating revenue for the particular market

In April 2015, Clif Bar & Company launched of CLIF Organic Trail Mix bar in the country Canada. This product is mixed form of organic fruits and nuts as it contains red cherries, crunchy almonds, and delicious dark chocolate chunks. With this launch of the product the company has increased its product portfolio and company has continued in making and providing foods products among consumers which are good for people and for the planet.

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Research Methodology: Global Energy Bars Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Key Insights in the report:

·       Competitive analysis of key competitors involved in the market

·       Complete analysis of Market Segmentation and which segments are set to flourish in the forecast period of 2019 to 2026

·       Market Drivers and Restraints analysis along with the analysis of the market structure

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