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As the world of digital marketing continues to grow, businesses have to face difficult questions about their online marketing tactics. Gone are the days of traditional marketing when a well-positioned billboard or television ad would generate enough leads to last a lifetime. A one-size-fits-all approach to lead generation does not work anymore. Targeting different audience segments to generate leads requires a deep understanding of various tools and strategies. These genuine leads will result in increased sales and overall business growth.
Lead generation strategy is used to create a good and lasting impression on the website visitors who further want to learn about the services. The motive of every e-store owner is to convert these leads into paying customers.
We’ve compiled a detailed list of lead generation strategies that businesses can implement to increase their conversion rates and profits.
Also Read: Audience Targeting Strategies to improve Your Digital Marketing Campaign
Leverage customer reviews for better visibility
Review platforms have quite a strong presence in organic search, making them a good opportunity to elevate the brand presence and get noticed by the target audience.
Businesses should encourage users to leave feedback on third-party platforms like Google. It increases the chances of being found by qualified prospects in search, without having to pay anything.
Google also favors review sites in search results, it recognizes the crucial role these sites play in assisting people to find what they’re searching for.
Companies can also hire a digital marketing agency to assist them in streamlining their customer feedback.
Create an enticing homepage
The website’s homepage is the first thing the visitors see and acts as a deciding factor regarding whether or not to enter their email address. It should be attractive and engaging to gain leads quickly.
Add slide banners of product images, it’ll give an idea of what the website consists of. This kind of visual representation conveys the standard of the company and creates a good impression on the visitors. Categorize business offerings according to age, gender, types, events, and more.
Businesses can also provide customer ratings for each of the products displayed on the homepage, it will instill trust and motivate visitors to sign-up for the newsletter.
Add chatbots to the site so that visitors can solve their queries immediately and it also has fields for an email address, name, and mobile number. It is an effective way to generate qualified leads for online businesses.
Develop social media reach
Maintaining a strong social media presence is crucial for lead generation. According to the latest survey, social media users reached 3.81 billion in 2020, which is 9.2% more than last year.
This growth promises to gather billions of new leads through social media for businesses. However, the question remains on how to convert them into genuine leads and increase sales.
Create an attractive social media profile for the e-commerce business, make sure it’s regularly updated. Post latest offers, sales, giveaways, and product launches.
Social network platforms like Facebook and Instagram also offer advertising options. Sellers can design ads based on factors like age, gender, location, interest, career, and education. The social media algorithm recognizes the target audiences through such information.
Also Read: Four Ways to Generate Leads from Social Media for Ecommerce Business
Offer free trials
Free trials or freemium products assist in getting the target customer’s foot halfway through the door. If the trial product or service provides value, the prospect is more likely to buy the full product and become a customer.
Free trials are a great way for brands to do their selling and encourage buying in a low-pressure way.
Brands can offer a simple, payment-free way to sign-up and test their services for a limited period.
Another way to give a taste of your products/services is by offering a part of the product or service line for free. It provides users an idea of how the product/service works and builds trust and awareness among the user community.
Create a strong call-to-action(CTA)
A strong CTA is essential for converting website visitors into leads. The phrase call-to-action means motivating them to take an action like adding the product to the bag or clicking the ‘buy it’ button if they like what the website is offering. They just have to tap on the call to action buttons and enter their contact details to become leads.
The CTA serves a myriad of purposes for an eCommerce website. For instance, a product page has a ‘save to wishlist’ as a call to action. Visitors can click on this button to save the products they are viewing for future purchases.
The ‘save to wishlist’ button is quite an effective eCommerce lead generation strategy, since visitors are showing an interest in the brand’s products.
Now the question arises, how to frame a catchy CTA phrase? It generally has up to three words and is to the point. In eCommerce ‘buy now’ and ‘add to cart’ are the most common CTA phrases.
The CTA should always match the environment of the webpage and should serve its exact purpose. The website of Airbnb offers the perfect example of a strong CTA. The brand’s homepage conveys to the visitors to stay in a new, relaxing place that is close to their residence and then has the CTA ‘explore nearby stays’.
Final thoughts
Effective e-commerce lead generation strategies are essential for every online business owner. The leads obtained through these strategies drive sales and increase the profit margin in the long run.
The above-mentioned strategies ensure that the website visitors are converted into leads and future paying customers. However, all of this can be a bit overwhelming for someone without the required skill set. Sellers should connect with an e-commerce development company, like Oodles marketing to figure out the right lead generation mix for their business. For expert solutions, contact us.
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