In the spring of 1983, EA released the first games: "Hard Hat Mack", "Pinball Construction Set","M.U.L.E.", "Worms" and "Murder". The game uses a specially crafted folding card that writes the designer's name on the front cover, while the beautifully designed picture gives these games like a disco-like appearance. The first six games, three eventually entered the electronic game century reputation list, one of which became one of the best-selling game Madden Mobile Coins
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In the same year, the United States Electronic Arts produced a basketball game "One on One: Dr. J vs. Larry Bird". With the participation of sports stars Julius Owen and Larry Bird, the game is selling well. The success of the game to promote the birth of EA Sports brand, and opened with the sports star rally for the game to promote the precedent. Subsequently, a series of authorized sports games followed, including "One on One: Jordan vs. Bird", "Ferrari Formula One", "Richard Petty", "Earl Weaver Baseball" and so on. "Madden NFL" (Madden NFL) in 1988 after the sale, the gradual growth of the United States Electronic Arts adhere to the longest and most successful game series.

In the autumn of 1984, Larry Probst to join the vice president of sales to join the United States Electronic Arts. Prostst brings a new business strategy for the company: bypassing the publisher's middle channel and directly contacting the retailer's sales game. Since then, the United States Electronic Arts has become a combination of game production and game distribution company, but also for the company has a good market share to bring more growth. With the growing sales potential, EA also began to play games for other companies such as Lucas film Games, SSI and Interplay.