Internet marketing tools are crucial if you are going to compete in the ultra-competitive online business world. This is a message that you will hear often. A lot of online marketing, if we're honest, is tedious, repetitive and mind-numbing. When you have spent several hours submitting to directories best paraphrase tool, entering the same information, and filling in CAPTCHA after CAPTCHA, you'll understand what I mean. It isn't just directories. You can find articles to write and submit, blog posts, commenting in forums, creating and uploading videos. You then need certainly to capitalize on this through social bookmarking.

The goal of much with this internet marketing activity - backlinks. Backlinks certainly are a major aspect in determining internet search engine ranking. More on this in a moment.

First though, let's not your investment social media marketing and a complete load of extra work involving Facebook marketing, Twittering and LinkingIN.

For each and each of these facets of online marketing there's a guru telling you that if you pay attention to this area you can really be successful. You'll learn about others who have ten times as numerous blogs as you or write 50 articles a day. It is straightforward to become overwhelmed and even to despair that, confronted with this sort of competition, you can ever be successful.

(Don't worry, there's hope! Let me complete my gloomy description first.)

If you are associated with promoting your business on the net you may be easy prey for everyone offering a rest from the endless monotony and work overload. As you begin to learn more about internet marketing you hear about these wonderful internet marketing tools that'll transform your life. Tools that'll make your internet marketing the acme of efficiency. Software that'll lift you above the toiling masses and offer you one-click, automated revenue streams.

These internet marketing tools provides your content for you, submit it and deposit large sums into your PayPal account whilst you sip your martini and watch sunlight rise. At least that is the theory.

Internet Marketing Tools - behind the hype
The simple truth is that there surely is a huge confusion between being efficient and being effective. Efficiency is performing something well with the minimum of effort. This is actually important. But not as important as doing the proper things. To paraphrase Peter Drucker, there's nothing so stupid as successful that which should not be performed at all.

Back again to backlinks. The efficient approach, using internet marketing tools, emphasises the speed and automation of backlink-building. Quantity could be the goal. The effective approach on the other hand emphasises quality. The only real backlink worth having is one which counts. And the fact is that the vast majority of backlinks created through internet marketing tools just don't count so far as Google is concerned.

Internet Marketing Tools - quality counts
A link will only score with Google if it is from a website that is itself regarded as quality. A good example of that is EzineArticles. Articles from EzineArticles will frequently appear on the initial page of Google. The reason is that Google knows that EzineArticles have human moderators and that actual people browse your website and put it to use as a resource.

Google does not accord the same status to the 1000s of other sites where there's no review and which accept any article. It's clear that all the articles are merely there to supply a backlink - why else would you submit an article to a directory that no human is ever prone to view. So a link from such a site is worthless. The fact that your software can submit to this site in twenty seconds is irrelevant.

It may be argued that if it is automated does it certainly matter. Perhaps one or two of the sites are looked on kindly by Google so you lose nothing. It's very easy to fall under this trap. The truth is why these internet marketing tools still require your own time for set up. They'll then eat your own time as you react to the captcha requests and the huge quantity of sites that only fail (either because they no longer exist or because your website changes its login approach to avoid spamming from internet marketing tools!).

In reality, the search for efficiency and the one-click solution can waste valuable time that you can have utilised in being effective. Doing the proper things is more important than doing things quickly.

I am not arguing that you never use any internet marketing tools. For example, form-filling software could be a great time-saver. You should just think carefully about whether there's actually any value to the job being done by the software. Bear in mind that all the people telling you that you need the various tools are the folks selling them, either directly or as an affiliate. I'm not immune to this myself!

To conclude, you should be guided by this simple principle: internet marketing is most effective when it makes content that folks will in truth read. Efficiency, organisation and a systematic approach continue to be important and you should have a web marketing program. Be cautious when you follow the short-cuts that the net marketing tools offer - perhaps you are travelling extremely fast to the wrong place.