E-commerce has undoubtedly skyrocketed since 2020, and along with that boost, inbound marketing tactics by savvy marketers has also picked up the pace, competing for the attention of their consumers.

What is Inbound Marketing?

Inbound marketing can be described as a set of marketing techniques and strategies focused on using content that is relevant to the current and prospective buyers and pulling those customers and prospects toward a business and its products. It is not a single tool or tactic, but a set of continuous activities done to create a highly scalable revenue stream. Inbound marketing strategies are often used as the first step in marketing campaigns to gather lead data that can be used to nurture, educate those prospects and convert them into customers.

The differentiating factor for success in any inbound marketing strategy is the degree to which an organisation spends time gaining insights into their consumers and using the gained knowledge to devise strategies. Thus, the first step should be to develop an ideal customer profile and from that, customer modalities, which is a much more specific method for segmenting buyers.

Strategies that Boost Inbound Marketing Results

Shoppable Posts for Instagram

In the past decade, Instagram has grown exponentially as a social media platform. Brands all across the world have been using the platform for marketing purposes and increasing their reach. With the introduction of Instagram’s shoppable posts, interested consumers can now purchase products directly through the app. This has also led to a notable increase in the number of inbound visitors’ on the brand’s Instagram pages that redirect them to e-commerce websites through a seamless user experience. To utilise this feature, brands can set up their product catalogues and directly tag the products on their posts for consumers to buy.

Content Personalisation

With players like Amazon and Netflix leading the way, content personalisation is a trend that every e-commerce store must adopt. Consider it, potential buyers are likely to buy from an online store when they display products relevant to the buyer. For effective content personalisation, the brand needs to consider the following criteria:
Previous interactions of the visitor on your website.
Demographic data such as location, gender, language, etc.
Time of visits such as time of day, month, or year.
Visitor's declared interests.

User-Generated Content

Buyers often look at others before making a purchase, hence consumer ratings and reviews become a vital source of information. Therefore, it is important to ensure that there is convincing user-generated content present on the brand’s website. What do current customers think about the product? How are they using it? What benefits have they derived? User-generated content answers these questions and convinces potential consumers to buy the product or service. It becomes easy for customers to share UGC especially when there are specific hashtags being used on social media. This content can later be posted on the brand’s business profile.

Inbound marketing can be an excellent way to boost sales for your e-commerce business. By hiring the right kind of digital marketing agency for inbound marketing services, your business can reach out to new customers and watch your business grow.