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These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.
For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). Although you might not achieve this with your small business, that doesn’t mean you can’t do a lot more to boost awareness of your brand. So in this post, we’re going to equip you to do just that.
Big-name brands have worked incredibly hard to have achieved the level of loyalty and trust that makes them successful.
Think of brands like Toyota, Apple, or Nivea — most everyone knows these brands and finds them trustworthy. Why not partner up to leverage their strong trust signals for your own brand?
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