Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman. It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely buyer.
This report elaborates the market size, market characteristics, and market growth of the Direct Marketing Services industry, and breaks down according to the type, application, and consumption area of Direct Marketing Services. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Direct Marketing Services in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
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Key players in the global Direct Marketing Services market covered in Chapter 13:
Carlson Marketing
Merkle
Epsilon
ChoicePoint Precision Marketing
Harte-Hanks Direct
Alloy Media & Marketing
Protocol Intergrated Direct Marketing
Targetbase
OgilvyOne
Wunderman
Digitas
SourceLink
MRM
Aspen Marketing Services
DraftFCB
In Chapter 6, on the basis of types, the Direct Marketing Services market from 2015 to 2025 is primarily split into:
Direct mail
Telemarketing
Email marketing
Text (SMS) marketing
Handouts
In Chapter 7, on the basis of applications, the Direct Marketing Services market from 2015 to 2025 covers:
Business to Business
Business to Government
Business to Consumers
Others
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Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
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Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
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Table of Contents
1 Direct Marketing Services Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Direct Marketing Services Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Direct Marketing Services Market Forces
3.1 Global Direct Marketing Services Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Direct Marketing Services Market - By Geography
4.1 Global Direct Marketing Services Market Value and Market Share by Regions
4.1.1 Global Direct Marketing Services Value ($) by Region (2015-2020)
4.1.2 Global Direct Marketing Services Value Market Share by Regions (2015-2020)
4.2 Global Direct Marketing Services Market Production and Market Share by Major Countries
4.2.1 Global Direct Marketing Services Production by Major Countries (2015-2020)
4.2.2 Global Direct Marketing Services Production Market Share by Major Countries (2015-2020)
4.3 Global Direct Marketing Services Market Consumption and Market Share by Regions
4.3.1 Global Direct Marketing Services Consumption by Regions (2015-2020)
4.3.2 Global Direct Marketing Services Consumption Market Share by Regions (2015-2020)
5 Direct Marketing Services Market - By Trade Statistics
5.1 Global Direct Marketing Services Export and Import
5.2 United States Direct Marketing Services Export and Import (2015-2020)
5.3 Europe Direct Marketing Services Export and Import (2015-2020)
5.4 China Direct Marketing Services Export and Import (2015-2020)
5.5 Japan Direct Marketing Services Export and Import (2015-2020)
5.6 India Direct Marketing Services Export and Import (2015-2020)
5.7 ...
6 Direct Marketing Services Market - By Type
6.1 Global Direct Marketing Services Production and Market Share by Types (2015-2020)
6.1.1 Global Direct Marketing Services Production by Types (2015-2020)
6.1.2 Global Direct Marketing Services Production Market Share by Types (2015-2020)
6.2 Global Direct Marketing Services Value and Market Share by Types (2015-2020)
6.2.1 Global Direct Marketing Services Value by Types (2015-2020)
6.2.2 Global Direct Marketing Services Value Market Share by Types (2015-2020)
6.3 Global Direct Marketing Services Production, Price and Growth Rate of Direct mail (2015-2020)
6.4 Global Direct Marketing Services Production, Price and Growth Rate of Telemarketing (2015-2020)
6.5 Global Direct Marketing Services Production, Price and Growth Rate of Email marketing (2015-2020)
6.6 Global Direct Marketing Services Production, Price and Growth Rate of Text (SMS) marketing (2015-2020)
6.7 Global Direct Marketing Services Production, Price and Growth Rate of Handouts (2015-2020)
7 Direct Marketing Services Market - By Application
7.1 Global Direct Marketing Services Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Direct Marketing Services Consumption by Applications (2015-2020)
7.1.2 Global Direct Marketing Services Consumption Market Share by Applications (2015-2020)
7.2 Global Direct Marketing Services Consumption and Growth Rate of Business to Business (2015-2020)
7.3 Global Direct Marketing Services Consumption and Growth Rate of Business to Government (2015-2020)
7.4 Global Direct Marketing Services Consumption and Growth Rate of Business to Consumers (2015-2020)
7.5 Global Direct Marketing Services Consumption and Growth Rate of Others (2015-2020)
8 North America Direct Marketing Services Market
8.1 North America Direct Marketing Services Market Size
8.2 United States Direct Marketing Services Market Size
8.3 Canada Direct Marketing Services Market Size
8.4 Mexico Direct Marketing Services Market Size
8.5 The Influence of COVID-19 on North America Market
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9 Europe Direct Marketing Services Market Analysis
9.1 Europe Direct Marketing Services Market Size
9.2 Germany Direct Marketing Services Market Size
9.3 United Kingdom Direct Marketing Services Market Size
9.4 France Direct Marketing Services Market Size
9.5 Italy Direct Marketing Services Market Size
9.6 Spain Direct Marketing Services Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Direct Marketing Services Market Analysis
10.1 Asia-Pacific Direct Marketing Services Market Size
10.2 China Direct Marketing Services Market Size
10.3 Japan Direct Marketing Services Market Size
10.4 South Korea Direct Marketing Services Market Size
10.5 Southeast Asia Direct Marketing Services Market Size
10.6 India Direct Marketing Services Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Direct Marketing Services Market Analysis
11.1 Middle East and Africa Direct Marketing Services Market Size
11.2 Saudi Arabia Direct Marketing Services Market Size
11.3 UAE Direct Marketing Services Market Size
11.4 South Africa Direct Marketing Services Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Direct Marketing Services Market Analysis
12.1 South America Direct Marketing Services Market Size
12.2 Brazil Direct Marketing Services Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Carlson Marketing
13.1.1 Carlson Marketing Basic Information
13.1.2 Carlson Marketing Product Profiles, Application and Specification
13.1.3 Carlson Marketing Direct Marketing Services Market Performance (2015-2020)
13.2 Merkle
13.2.1 Merkle Basic Information
13.2.2 Merkle Product Profiles, Application and Specification
13.2.3 Merkle Direct Marketing Services Market Performance (2015-2020)
13.3 Epsilon
13.3.1 Epsilon Basic Information
13.3.2 Epsilon Product Profiles, Application and Specification
13.3.3 Epsilon Direct Marketing Services Market Performance (2015-2020)
13.4 ChoicePoint Precision Marketing
13.4.1 ChoicePoint Precision Marketing Basic Information
13.4.2 ChoicePoint Precision Marketing Product Profiles, Application and Specification
13.4.3 ChoicePoint Precision Marketing Direct Marketing Services Market Performance (2015-2020)
13.5 Harte-Hanks Direct
13.5.1 Harte-Hanks Direct Basic Information
13.5.2 Harte-Hanks Direct Product Profiles, Application and Specification
13.5.3 Harte-Hanks Direct Direct Marketing Services Market Performance (2015-2020)
13.6 Alloy Media & Marketing
13.6.1 Alloy Media & Marketing Basic Information
13.6.2 Alloy Media & Marketing Product Profiles, Application and Specification
13.6.3 Alloy Media & Marketing Direct Marketing Services Market Performance (2015-2020)
13.7 Protocol Intergrated Direct Marketing
13.7.1 Protocol Intergrated Direct Marketing Basic Information
13.7.2 Protocol Intergrated Direct Marketing Product Profiles, Application and Specification
13.7.3 Protocol Intergrated Direct Marketing Direct Marketing Services Market Performance (2015-2020)
13.8 Targetbase
13.8.1 Targetbase Basic Information
13.8.2 Targetbase Product Profiles, Application and Specification
13.8.3 Targetbase Direct Marketing Services Market Performance (2015-2020)
13.9 OgilvyOne
13.9.1 OgilvyOne Basic Information
13.9.2 OgilvyOne Product Profiles, Application and Specification
13.9.3 OgilvyOne Direct Marketing Services Market Performance (2015-2020)
13.10 Wunderman
13.10.1 Wunderman Basic Information
13.10.2 Wunderman Product Profiles, Application and Specification
13.10.3 Wunderman Direct Marketing Services Market Performance (2015-2020)
13.11 Digitas
13.11.1 Digitas Basic Information
13.11.2 Digitas Product Profiles, Application and Specification
13.11.3 Digitas Direct Marketing Services Market Performance (2015-2020)
13.12 SourceLink
13.12.1 SourceLink Basic Information
13.12.2 SourceLink Product Profiles, Application and Specification
13.12.3 SourceLink Direct Marketing Services Market Performance (2015-2020)
13.13 MRM
13.13.1 MRM Basic Information
13.13.2 MRM Product Profiles, Application and Specification
13.13.3 MRM Direct Marketing Services Market Performance (2015-2020)
13.14 Aspen Marketing Services
13.14.1 Aspen Marketing Services Basic Information
13.14.2 Aspen Marketing Services Product Profiles, Application and Specification
13.14.3 Aspen Marketing Services Direct Marketing Services Market Performance (2015-2020)
13.15 DraftFCB
13.15.1 DraftFCB Basic Information
13.15.2 DraftFCB Product Profiles, Application and Specification
13.15.3 DraftFCB Direct Marketing Services Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Direct Marketing Services Market Forecast (2020-2025)
14.2 Europe Direct Marketing Services Market Forecast (2020-2025)
14.3 Asia-Pacific Direct Marketing Services Market Forecast (2020-2025)
14.4 Middle East and Africa Direct Marketing Services Market Forecast (2020-2025)
14.5 South America Direct Marketing Services Market Forecast (2020-2025)
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