Digital marketing can also be called internet marketing or online marketing and it's about identifying, anticipating and satisfying customer requirements in the digital sphere while achieving your company goals.

It encompasses a wide variety of online channels including pay per click advertising, se optimisation, social media marketing, email marketing, affiliate marketing and many more.

In addition it involves tracking, measuring, monitoring and managing online campaigns to generally meet business goals, while satisfying target markets needs and wants. So, all activities start with goals and objectives and clients are in the middle of operations.

For true success with digital marketing external marketing audit, it's important to produce a marketing plan or strategy that helps guide your activities and this is what you need to include inside it:

Marketing Analysis

An analysis is just a health and wealth check of your company to assess how well you are performing on digital channels. It can help you to examine your company to see everything you lack and the thing you need to accomplish to accomplish your mission.

An analysis also involves researching your competitors to discover who they're and how well resourced they are. Competitors result from all directions and include international businesses that are selling to your local target market and you can't ignore them.

Your analysis will even look at your target customers to discover who they're and what they require or want. You will identify their demographics and assess if you are able to meet their requirements whether they're consumers or business customers.

Marketing Objectives

From your own marketing analysis, you can have a success of information that will allow you to to craft your marketing objectives. Remember, your objectives are short-term and they should be in line with your mission and goals.

They must be specific, measurable, achievable, relevant and time-related and you need to take into consideration your company resources as you create them.

Your objectives will guide your strategy so it's essential that you take a moment creating them and ensure that they're important to your business.

Target Marketing

In your marketing analysis, you can have identified customer segments that you wish to target together with your products or services. So you will need to identify which segments to a target based on your own objectives and the resources that the business has.

That is one of the very difficult parts of one's digital marketing plan and it's essential that you pick only the segments that will be profitable. So you need to avoid targeting all segments because that will likely dilute your efforts and exhaust your financial allowance for little in return.

Marketing Strategy

The marketing strategy is the bulk of your digital marketing plan and covers your marketing mix elements such as for instance product, price, place, promotion, people, process and physical evidence. So they are most of the marketing tactics that you've to implement to accomplish your objectives

A lot of everything you include here will came from the study that you carried out in your audit and analysis.

Budgets and Controls

Lastly, you need to set a budget that's sufficient enough to implement your marketing tactics. If you have a small budget, you need to only include those tasks that are most critical to your success.

Control is all about identifying contingencies and deciding what to do when things go wrong, as they generally do. So you will need to regularly check and review progress and ensure that you are on the path to achieving your objectives.

Mike Ncube is just a Digital Marketing Consultant and Marketing Author and his latest book is "The DIY Guide to Online Marketing Success" ;.He blogs regularly about the newest digital marketing trends and he has published books, case studies & whitepapers that will allow you to together with your campaigns.