In the dynamic landscape of digital communication, businesses are leveraging various tools to enhance customer engagement and streamline marketing efforts. Two prominent players in this arena are chatbots and WhatsApp marketing. While both contribute to fostering customer interaction, they differ significantly in their functionalities and applications.
Chatbots: Enhancing Conversational Experiences
Chatbots are intelligent virtual assistants designed to simulate human conversation. These automated systems use artificial intelligence (AI) to understand and respond to user queries in a natural language format. They can be integrated into websites, social media platforms, and messaging apps, offering businesses a versatile solution for customer interactions.
Proactive Engagement: Chatbots can initiate conversations with users based on predefined triggers or user behavior. This proactive engagement helps businesses provide timely information and assistance.
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