Did you know that there are 3 main types of photo? And yes, being a photographer is not just taking pictures, it is also knowing how to guide clients and help them with the type of photo they want to use.

Internal

The internal photo includes all the photos that we take ourselves with our own means. Whether with a cell phone or with a small camera. In general, these photos are often in a more spontaneous context such as the addition of a new colleague to the team or a birthday for example. At this level, the photo does not need to be overworked to convey the desired message. We try to create a more personal effect. Although this type of photo does not require a professional, Jean-Michel frequently offers advice to his clients on what to buy equipment as well as basic "martinez family portraits " techniques and tips.

Generic

The generic photo (stock photo) consists of taking a very simple photo that can be found in a database or on the web. This kind of photo is often used for more general messages. For example: a shop looking to hire could accompany its post with a photo of a handshake. In this type of photo, we are looking for depersonalized photos that give a more official tone. What can become interesting with this type of photo is that we can go for a generic photo that has a more personalized part. There are some databases that offer a generic photo to which we can add the logo or the name of our company. This option can be interesting for small projects at lower cost.

Professional

The professional photo, on the other hand, is the photo produced by a professional photographer. This type of photo is used for projects that require a more thoughtful image. We are thinking in particular of a new advertising campaign, a product launch, an official photo, an important event. This type of photo, although more expensive, not only allows to create a personalized atmosphere but also brings the strategic side while having a superior quality. It makes it possible to highlight the product, the values ​​and the subjects concerned. This is where Jean-Michel works his magic. The professional photo is a set of processes starting from the preparatory meeting until the final retouching. Try to guess how much time and resources the photographer invests for his contracts.

Hint: it's a lot more work than you think.