What is White Hat SEO and Black Hat SEO? White Hat SEO prioritises delivering content for users over search engines. Its major purpose is to make things more accessible.Changes that will have a lasting, positive impact on your rankings - Quality content, Well-labelled images, Unique and relevant page title, Create pages that are intended for users. Black hat SEO practices and strategies that violate search engine regulations are referred to as SEO. It emphasises "rapid wins."Result of consequences are Cloaking, Keyword Stuffing, Hidden text or links ,Spamdexing.

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