Effective customer relationship management is imperative to successfully run any organization in today’s hard-pressed business environment and sustain volatile market conditions. Not only does a CRM application strengthen customer relationships but is also conducive to augment the efforts of the sales team. As a matter of fact, customer service management and sales pipeline management are the two fundamental aspects of a CRM software, making it a requisite need for all enterprises.

Nevertheless, a majority of enterprises (especially SMBs) generally opt for off-the-shelf CRM applications rather than building a custom solution from scratch. While off-the-shelf software systems may offer faster resolution to most of the customer-facing problems, they provide limited access and control over the software. For instance, you always have to rely on the software vendor for all crucial updates and enhancements. Custom CRM development, on the other hand, is a long and linear process but offers a plethora of long-term benefits to enterprises.

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