The global deodorant and antiperspirant ingredient market is projected to reach a valuation of $34.36 billion by 2024. According to a new study by Fact.MR, worldwide sales of deodorant and antiperspirant ingredients are expected to grow at a steady CAGR of 5.2% from 2024 to 2034.

As personal grooming and cleanliness become increasingly important to people worldwide, the use of deodorant and antiperspirant products is on the rise. Deodorants combat odor in two main ways: by using antimicrobial properties to reduce the microorganisms responsible for odor, and by incorporating aromatic compounds that mask unpleasant smells.

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Antiperspirants, on the other hand, work by inhibiting the action of the body's eccrine glands, which produce sweat. This is typically achieved using aluminum-based compounds. Due to these benefits, both deodorants and antiperspirants have become essential components of personal grooming routines. Manufacturers are increasingly focusing on sourcing premium ingredients and enhancing their products to meet the growing consumer demand.

Key Takeaways from the Market Study

The global market for deodorant and antiperspirant ingredients is projected to generate revenue worth $57.05 billion by 2034.
Sales of deodorant and antiperspirant ingredients in North America are expected to increase at a CAGR of 8.3% from 2024 to 2034.
The United States market is projected to reach $7.32 billion by the end of 2034.
By product type, the deodorants segment is estimated to reach a value of $22.85 billion in 2024.
China is set to hold a 56.5% market share in East Asia in 2024.
The market in South Korea is projected to expand at a CAGR of 9.9% through 2034.
The Mexico market for deodorant and antiperspirant ingredients is poised to reach $283.7 million in 2024.
“Growth of the deodorant and antiperspirant ingredient market is driven by factors like rising personal grooming trends and innovation in product ingredients. However, concerns about health risks and environmental impacts may impede market growth,” says a Fact.MR analyst.

Country-wise Insights

The East Asia region is a prominent player, expected to hold a 21.7% share of the deodorant and antiperspirant ingredient market in 2024. This growth is mainly driven by trends in China, where the demand for personal care and cosmetic products is on the rise. China offers manufacturers low production costs, easy access to raw materials, and robust infrastructure, making it an attractive destination for production. These advantages facilitate the production of cost-effective deodorants and antiperspirants, thereby expanding the consumer base.

In North America, Mexico is witnessing increasing demand for deodorant and antiperspirant ingredients, fueled by the rising popularity of premium personal care products. This trend underscores the region's evolving consumer preferences and expanding market potential for high-quality personal care items.

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Competitive Landscape

Consumers are increasingly opting for deodorant and antiperspirant products with attractive packaging. This trend is pushing manufacturers to offer products in fresh, innovative, and visually appealing packaging. Additionally, the launch of new innovative products and improvements in ingredients are intensifying market competition. Many brands are introducing products with natural ingredients or eco-friendly packaging, changing the market dynamics.

November 2023: Desert Essence introduced plastic- and aluminum-free deodorants that combine professional formulation with sustainable processes, addressing consumer concerns about plastic waste and harmful components.
May 2022: Unilever scientists announced the development of their "most effective deodorant technology yet" under the Rexona brand (also known as Sure, Degree, and Shield). This unique microtechnology provides 72 hours of perspiration and odor prevention and is now being used across the brand's entire product line.
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More Valuable Insights on Offer

Fact.MR, in its new offering, presents an unbiased analysis of the deodorant and antiperspirant ingredient market, presenting historical demand data (2019 to 2023) and forecast statistics for 2024 to 2034.

The study divulges essential insights into the market based on product type (deodorants, antiperspirants), form (aerosols, roll-ons, sticks & solids, creams & wipes), and ingredient (alcohol, aluminum, antimicrobials, fragrances, conditioners & moisturizers, base substance, parabens & propellants), across seven major regions of the world (North America, Western Europe, Eastern Europe, East Asia, Latin America, South Asia & Pacific, and MEA).

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