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Marketing is defined by the American
Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process ...
Services marketing is a specialised branch of
marketing.
Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the
marketing of physical goods..
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and ... BibMe Free Bibliography &
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