More over, Lebanon's distance to Israel has caused it to be a international policy/proxy arena for foreign nations, each using Lebanon for its own selfish ends.The sad political realities of the country have somewhat harm the country's economy. Also, since Lebanon is really a service-based economy, this kind of market has taken the biggest hit.

Tourism represents a substantial position in the nation's economy. Based on the Lebanese Ministry of Economy & Business (MOET), "Tourism has for ages been one of Lebanon's leading financial sectors" (Economic زيادة لايكات ومشاهدات System, 2010).Furthermore, The World Travel & Tourism Council projected that the vacation & tourism market in Lebanon contributed around $4 million pounds in 2013 (World Journey & Tourism Council, 2014).

The travel & tourism sector constructed about a huge number of the economy in 2012 but that share slipped to 9% in 2013 (ibid, p. 14). This is as a result of political condition in the united kingdom as well as several other factors. More over, how many tourist arrivals in the united states held decreasing from 2011 to 2013.

Since the tourism business has been somewhat floundering in the past few years, the area for error becomes very small for businesses in that industry. The political & economic circumstances are contracting tourist-related (TR) firms in Lebanon. This means that these organizations are forced to complete more to replace with raising failures (or decreasing profits) and with less resources. There is number telling once the political & financial condition in Lebanon can increase particularly because the civil conflict in neighboring Syria shows number signs of abating.

There are lots of ways that Lebanese TR corporations can adjust throughout today such as applying downsizing procedures and cutting straight back on advertising & marketing budgets. When financial recessions and difficult instances affect corporations, the first things to get eliminated usually are advertising budgets. But particularly since TR organizations need to do more advertising to make up for lost businesses, this may not be an excellent idea.

One means to fix this problem is always to take advantage of Social Media Marketing techniques given that they cost little to number assets, ideal for the present economic condition in Lebanon. Social media marketing advertising enables TR companies to overcome limitations of limited costs and diminished business. Problem Record Throughout the past few decades, the positive effect of social media marketing on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

Furthermore, Facebook and Facebook fans of a particular manufacturer are much more likely to recommend and buy from these manufacturers than non-fans (Cruz & Mendelsohn, 2011). But, we don't need to be sure of cultural media's effect on organization through research studies. For social media users, including around 30% of the entire world, this truth is known. More and more corporations are inserting Cultural Press marketing tools within their advertising methods and, sometimes, have actually become an integral portion of their overall company strategy.

Obviously, one would assume that Lebanese businesses could quickly follow Social Press Marketing as an integral position inside their over all marketing methods but this is not the case. When it comes to the Middle East and especially Lebanon, the region is much behind the West in social media marketing usage. Not just that, when it comes to firms active in the tourism industry, there's significantly space for growth. Small expense in technology is keeping tourist firms from maximizing advertising opportunities distributed by cultural media.The Lebanese tourism market isn't using social networking marketing methods also although benefits of doing so might be apparent. This gift suggestions a good issue particularly since the economy is dealing with a really rough time.

More over, Lebanese TR businesses and companies in Lebanon generally speaking aren't adopting social networking tools because they should. That presents a massive problem in the waste of assets along with substantial overlooked options as a more substantial market can be achieved via social media allowing corporations that undertake social media marketing advertising tools gain an improved chance of achievement and prosperity.