A Lead refers to an individual or a company that expressed interest in products or services your business offering but that individual or a company not yet purchased any product or service from you. Commonly interest is expressed by providing a phone number, email address, and so on. Leads are considered an essential part of a business that contributes to the growth of a business. Once you set up a new business, lead generation becomes your primary objective and once you start growing the number of leads your sales executives will find it difficult to manage the leads with manual entries in sheets. crm lead management