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A lot of the times, you'll need to cover according to the competitiveness of the keywords on the SERPs of Google. Therefore, just ensure these keywords are those that are most searched by the users and that you realize for everything you are paying. This will protect you from becoming a prey of the service providers who claim to rank your site #1 for the keywords that no one searches for. As a consumer, just remember that nobody can claim to get guaranteed first rank or highest quantity of visitors. Therefore, do not choose such Guaranteed SEO services. Select a provider who offers realistic guarantees of Top 10 rankings for a share of keywords, not those that offer 100% first rank guarantee for almost any or all keywords.