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It must be simple to read. Use dark fonts and mild backgrounds. Black printing on a white background performs best. Remember, persons come to a Website to obtain information or buy something, not to be pleased with shade schemes. A nice shade system is important, but must produce readers relaxed, perhaps not put deep web them right into a psychedelic trance.
Examining Web page pages with bright (or light) print against a dark (or dark) background slows visitors down and takes as much as 30% lengthier to read. Personally, i run from internet sites that way (and therefore do most critical surfers). If you are using mild print on black backgrounds, achieve this sparingly. It's a nice contrast so long as you don't overdo it.
It ought to be easy to navigate. Put a menu on every site and also a different connect to return to the house page. Don't use a sprinkle site (a page without significant data on it that simply welcomes visitors to the website, along with an "Enter Site" link). When you are at it, don't have getting frogs, flashing lights, pop-ups or flaming words. Okay, occasionally leaping frogs, blinking lights or burning fonts may be of good use to acquire a reader's interest, but I'd utilize them very, really sparingly. They often worsen visitors.
Don't force your readers to hear audio or movie they can't turn off. Professionally, I wouldn't have any audio or music at all. Loading movie is okay if it is necessary for informational training or stay sessions visitors come intentionally to view. Audio or video I can't switch off pushes me up a wall. Keep it easy and quiet! Site designers believe such things as thumb pages, moving animation and pretty sounds are cool; Internet surfers don't.
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