COVID-19 Impact on Super Foods in the Food and Beverage Industry
The outbreak of the coronavirus across the world has affected badly which includes population and also the economy. It has been estimated by IMF that the crises have led the economy growth down by 3.0% in the year of 2020. They have also stated that this is “far worse” condition when compared to the 2009 global financial crises.
The main reason for the economy got down is that the various industry sectors have been affected with this pandemic in which one of them is super foods market. When the outbreak took place and cases started increasing across the world, the governing authorities took decisions of lockdown in order to avoid further spread. Due to the lockdown, the supply and demand chain got affected and the market for the super foods decreased during the start of the 2020.
Super foods include various products such as berries, fish, leafy greens and many others. Due to the lockdown, the final products were not reaching to the customers.
Further, governing authorities allowed for essential products marketing in the super foods market. The super foods come under essential products. In the COVID-19 pandemic, consumers are now more focused towards essential products, hence, it is one of the demanding sector at present. A super food boosts immune system and also maintains health of consumers. Sitting at home, the consumers are getting more awareness regarding the health foods to immunize themselves from the COVID-19 pandemic.
Due to the high demand, now growers and processors of fruits and vegetables are more focused towards nutritional daily essentials products. For instance, people have started buying huge amounts of shelf stable and Continue...