While no business can hope to thrive in the competitive market place today without a solid SEO plan for its website, SEO must follow an expert and proven strategy, it is hence necessary to work with a reliable and professionally managed SEO services Toronto. Read on to know the popular SEO mistakes to avoid so that you will take an informed decision while implementing your SEO strategy.

Duplicate content
If the same content appears in more than one URL within the same or different website, it can be regarded as duplicate content. This can lead to confusing the search engines as to which content is to be listed. The result is none of the pages will be showed in the result. The most common kind of duplicate content is noticed in duplicate versions of the homepage. Also make sure with your SEO services and web development company that there are no duplicate URLs which can again lead to the same problem.

Failing to do content marketing
The SEO team working on your site cannot help boost up the traffic on your site without a solid content strategy in place. A lot of things have changed with the SEO world. Over the recent past, content has come to play a crucial role in deciding if your digital marketing campaign can become successful. So content marketing is a must today if you wish to succeed with your SEO mission.

Poor site structure
All web developers are not SEO specialists. So, while designing your site, they might not have incorporated the best SEO practices within the website structure. The site architecture must be studied in detail by the SEO expert and steps must be taken to rectify the problems and ensure a seamless connectivity between the different pages of your site.

Not flattening the site architecture
There must be some cross links to relevant and related topics. There must not be more than 3 clicks necessary from the homepage to visit a different page of the site. A flat architecture will mean that your site has linked all the related pages and with targeted keywords. Such on-page optimization tips can go a long way to support your SEO mission.

Not having a mobile site design for multiple screens
Google now gives a lot of importance for mobile experience while ranking websites. The number of smartphone users is growing phenomenally all over the world. Mobile phones account for the majority of traffic to a site. If your site does not provide a good mobile experience, you cannot expect to rank high on Google.