Businesses providing cognitive assessment and training solutions and services are expected to witness a minor decline in their growth for a short span of time. However, the adoption of work from home initiatives, eLearning, and eHealth are expected to drive increased adoption of cognitive assessment and training solutions, and the market would witness a negligible decline in 2020, followed by positive growth. Tracking cognitive abilities is becoming an important activity, as a number of neurologic effects have been observed in people suffering from COVID-19. Businesses in various verticals are planning to deploy a diverse array of cognitive assessment and training solutions to carry out assessments and track and improve brain health. With the growing focus on mental health and the ability of cognitive assessment and training solutions to be leveraged virtually, the market is witnessing significant growth.

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Gamification and serious gaming help people induce positive health behavioral changes. Gamification is a relatively new trend that focuses on applying game mechanics to non-game contexts for engaging audiences and adding a little fun into mundane activities besides generating motivational and cognitive benefits. Various fields, such as corporate and education, have taken advantage of the potential of gamification. The digital healthcare domain has also started to explore this concept as an emerging trend. Gamification intends to affect users’ behavior and motivation by means of experiences reminiscent of games.

Cognitive Assessment and Training Market: Overview

The cognitive assessment and training market may bank greatly on aspects like heightened literacy rates and enhanced economic conditions. Cognitive assessment training and tests offered by various providers aid students to help in achieving their academic objectives smoothly. A cognitive assessment test determines the psychological functions of an individual and the pace of information processing in the brain. Growing awareness relating to brain fitness, rising geriatric population, and technological advancements may help the cognitive assessment and training market to garner substantial growth across the forecast period of 2019-2028

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This report offers useful breakthroughs that influence the growth of the cognitive assessment and training market positively. It also focuses on various parameters such as key trends, competitive structure, regional assessment, etc. The segmental study enables an individual to thoroughly understand the different growth aspects of the cognitive assessment and training market in a well-ordered manner.

Cognitive Assessment and Training Market: Competitive Outlook

The penetration of advanced technologies in cognitive assessment and training market augurs well for increasing the growth rate. Key players are majorly focusing on developing mobile applications and software equipped with the latest technologies such as artificial intelligence (AI) and the Internet of Things (IoT). Research and development activities are also being carried on a large scale for gaining innovative insights into the cognitive assessment and training market. Startups are entering the cognitive assessment and training market with cutting-edge technology-based cognitive assessment and training platforms, thus competing fiercely with key players.

Mergers and acquisitions are common in this highly fragmented landscape for sustaining the market position of various players involved in the cognitive assessment and training market. Some well-established players in the cognitive assessment and training market are Pearson PLC, CogniFit Ltd., Signant Health, Brain Resource Ltd., ImPACT Applications Inc., Posit Science Corp., and Quest Diagnostics Inc.

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Cognitive Assessment and Training Market: Regional Analysis

The cognitive assessment and training market can be geographically segmented into North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific. North America may display roaring growth across the forecast period due to factors such as increasing awareness about cognitive assessment and training, strong health infrastructure, and the humungous emergence of startups in the region.

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