If you've ever used Google, you've likely seen the “People Also Searched For” (PASF) section. This little box appears when you search for something and often leads you down a rabbit hole of related ideas and topics. For those of us working in SEO, understanding PASF can be more than just interesting – it can be a game-changer. But what exactly does it mean, and how can we use it to improve search results, traffic, and even content strategy? Let’s dive in.

The purpose of…