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The Australian property market has continued its blistering finish to 2020 with continued growth, record sales (and prices!) into February 2021. Indeed, clearance levels are beating all reasonable forecasts, and it is clear to those in the industry that the market remains red-hot to date.
Now, more than ever, it is vital for both property sellers and buyers to find and retain quality and competitive property conveyancing. Of course, with an increase in demand comes an increase in competition. When a client considers you, they expect at a minimum, that you are an expert in your field. However, your expertise is not necessarily what will be the deciding factor. Sometimes, it is the smallest of things that can ensure that you sign up that new customer.
So, with so much noise in the market, how do you stand out and ensure that your business grows with it? Read on, as the answers may well be staring you in the face, and easier to execute than you expected.
Improve your phone game!
It sounds almost too obvious, but the quicker that you call a client back (after receiving an enquiry), the greater the chances that this client will sign up with you. Why? Because it sets the standard in the client’s mind about the quality of service that they can expect to receive moving forward. The best thing to do is to answer when a client first rings, and failing this, ring them back as soon as possible! The same principle goes for when you receive an email, a Facebook message, or any other form of enquiry. Get back to them as soon as you can and show them that you respect their business.
Update your Website
Perhaps you have adverts in the market, or someone has recommended you after receiving great service when they bought their first home. Whatever the case, many prospective clients will now Google you and go straight to your website before calling. Like fashion, websites date easily, and often we are the last person to realise it!
The answer is to have someone who understands websites and brands look over your site and give it a quick refresh. If you have them, ensure that blogs, articles and any relevant information displayed give the right impression and are current. For example, do you have photos of you and your team from 3 years ago? Change them. Does the last blog say “happy 2019”? Then add another blog that reflects the current state of the market. Doing this shows that you are current, relevant and on top of your game. And, as the old saying goes, you never get a second chance to make a good first impression, and in today’s world, that first impression is often your website.
Get found with Google My Business
Apart from your website, there are a number of online tools that help you to be found and receive more enquiries and customers. For example, Google My Business is completely free and allows your business and its core details to appear when people - yes - Google your business. Indeed, if you are local, you can often outrank other bigger players, for example, “Property Conveyancing Mudgeeraba” will prioritise conveyancers in Mudgeeraba over national companies. Why? Because it is more relevant for the consumer. Furthermore, the information can be seen there and then, meaning a user doesn’t even have to find and click through to your website, as the vital information appears in the search engine listings itself.
This is important because convenience is king. To add to this, Google My Business even has a new feature now that allows the searcher to send your contact details directly to their smartphone with a simple click of a button. The result? They can now easily call you. And remember, just like you have done with your website, take the time to add photos, telephone numbers, opening times, quotes, and any relevant information to this listing, and keep it updated!
Many businesses are looking for the magic answer, or expect complicated or expensive strategies to improve their bottom line. The truth is, it is often the small things that make all the difference, so make sure that you have these basics covered, and watch your business grow.