It is not possible to develop a perfect mobile app that is flawless, error-free, accurate without any technical bug, or doesn’t require app updates in the future. Perhaps, app updates are integral to a mobile app’s success. The provision to release app updates empowers businesses with endless possibilities of improving their mobile apps in a consistent and real-time way.

In this article, we will uncover the different effective ways to use your app updates to drive your business goals and also some of the proven practices that help you motivate your users to update your app on the app stores.

So, what’s in store for you?

→ Importance of app updates

→ Role of app updates in app store optimization (ASO)

→ Effective ways to make your users update your app

Importance of app updates
In a recent survey, it is studied that apps that release app updates more frequently have a 3.5 times higher app retention and engagement rate compared to the other ones. Ever wondered what happens when you don’t release necessary app updates?

→ You miss out on engaging your users.

→ You do not leverage a great opportunity of improving your app.

→ Your app downloads, ratings, and reviews can go down.

→ Your customer happiness quotient is also impacted.

Besides providing your customers with an up-to-date in-app experience, app updates can also be used as a tool to remind your users of your app, make them engage more on your app, and thereby increase the app retention rate.

Role of app updates in app store optimization (ASO)
Frequent and on-time app updates not only help you enhance your customer satisfaction but also plays an influential part in the app store optimization process.

Here are a few ways that explain how app updates can contribute to making your app ASO-ready:

1) The ‘What’s New?’ section:
The app stores, especially Apple give utmost importance to the ‘What’s New?’ section as much as the ‘app description’ section. The content that you list out in the ‘What’s New?’ section is also read by the users apart from being optimized by the app search engines.

2) ‘Updates’ section:
The ‘Updates’ tab lists the content from the ‘What’s New?’ section automatically and features your apps highlights. (This is readily visible on iPads and pops up after a tap on iPhones).

Make the best use of these sections by optimizing them efficiently. Also, using special characters like ‘★’ helps you to highlight the updates and stand out, and lets your users to quickly consume your content.

Read full story at https://siamcomputing.com/digital-transformation/update-play-store-...