The diet industry is a billion dollar industry and it's not showing any sign of slowing down. How many diets have you tried only to find yourself boomeranging back to the biscuit tin? Who doesn't know that the key to weight loss is eating less and exercising more? It's certainly not 'information' that we lack.

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The diet industry is a billion dollar industry and it's not showing any sign of slowing down. How many diets have you tried only to find yourself boomeranging back to the biscuit tin? Who doesn't hypnotherapy gold coast that the key to weight loss is eating less and exercising more? It's certainly not 'information' that we lack. So, why the fight? I'll let you into a secret; your conscious mind (which is your willpower) is limited when it comes to making long-lasting changes, your unconscious mind is the true powerhouse here. If you recognise any of the below and it hasn't changed yet then it's unlikely you will change it through 'conscious' will alone and it may be time to try hypnotherapy for weight loss.

• Emotional eating
• Eating when you're not hungry
• Compulsive eating (asking yourself why you're doing it but finding yourself unable to stop)
• The binge - guilt - punishment cycle.

Your unconscious beliefs (that you probably aren't even aware of but are uncovered during hypnotherapy for weight loss) drive your relationship with food. As children we might have been told to 'finish everything on our plate' and these old messages may still be playing out. Or perhaps we grew up with a mother who fretted about her weight, or perhaps we saw food as 'love' and this is how we comfort and 'love' ourselves today, when feeling low, bored, stressed or lonely.

This isn't about diets, it's about your emotions and how you 'use' food to change them, this is why hypnotherapy for weight loss is so effective as it works with your emotions and thought patterns. For women particularly food is often their drug of choice.

It may well be time to ditch the diet and try hypnotherapy for weight loss for true freedom and a changed, healthy relationship to food and exercise for life.