In today’s economic situation it is essential to detect the obstacles which are creating problems in business development. One of the mainly addressed problem in both small scale and large-scale business is unprofitable customers. Its essential to detect this to avoid the high cost of low profit customers. As they not only affect your business development but also your financial growth. To avoid these businesses should perform an annual customer analysis with the help of a skilled accounting professional.
Customer analytics is a subset of business analytics that focuses on metrics that tell you more about your customers. Where traditional forms of financial and operations analysis only tell the story of what’s happening inside your business, customer analysis tells the story of what’s going on outside your offices — where your customers come from and how they make decisions.
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