A local company is an entity that markets its products or services within a specific geographic area. That is, the organisation does not carry out its commercial activity beyond certain local limits.

Google Business is an essential tool for improving your local SEO since searches will be much more transactional. Of course, if you have a smaller business, it is the perfect platform to compete with the giants due to this positioning at the local level.
For this reason, you must begin to position yourselves with the exact keywords
as "normal" SEO.

Users are not always interested in searching for electronic stores and buying online, but perhaps they are looking for a product or service near their home. Users will be interested in online offers and know which shoe stores are close to their
current location and where they can benefit from the offers. Through Google
Business, the benefits of business will be online and in the business of a
lifetime.

No matter your business size, they all have a place in Google Business. In addition, you can control and add information that you want customers to see about your business or brand.

Advantage:

Obtain greater visibility in the search engine: It is one of the most important. The Google search engine has no competition, about 94% of users who use a search engine trust Google. It is vital to gain visibility through this tool. You can manage the information
you give in the Google cards that appear after registering your business. The
card will vary depending on the type of business you have.

Geo-positioning:

If you have a physical business, you will have the possibility of geo-positioning yourselves through Google Maps. All the information will be included in the Maps, with extra information to help your customers. This additional information consists of
calls to action, which will mainly be seen in the mobile version.

Call: Gives the user the possibility to call the number they have indicated. Just by clicking on this button, the mobile phone will call automatically, without needing the customer to dial all the digits one by one.

How to Get There: Through here, Google will give the possibility of reaching your business site from the current geographical point of the user.

Share: Another option is to share through different applications such as WhatsApp, Facebook, etc.

Website: The last option is to access the website of your business. This way, it is easier for the user to enter directly from the card that the Business has created for your business in their search engine.

Customer feedback: This is a significant advantage since it is easy to know customers' opinions. As a business will be able to manage the reviews; it is not recommended to delete negative reviews. Learn how to answer and know the correct answer to solve the
problem in case of problems with some clients.

Information to the user: When you register in business directory India you must register certain information. This information is not because it is of particular interest to Google but will be reflected in the
search engine. From the opening hours of your business to the theatre or cinema
hours; any information is relevant to the user. Everything varies depending on
the nature of the business.