The global Beer Market size is expected to reach USD 1.25 trillion by 2030, registering a CAGR of 7% during the forecast period, according to a new report published by Grand View Research, Inc. The market is expected to be driven by the elevated demand for craft beers. The wide availability and emergence of new brands in this competitive industry are also expected to drive growth.

Despite the overall category's immense size, sales have risen further in recent years, mostly as a result of people trading up, also known as premiumization in the industry, rather than increased consumption. The large-scale availability of budget drinking options has made premium beverages all the more appealing to consumers. These must offer added value and an exciting experience.

Due to the obvious immense popularity of the drink, as well as the vast varieties offered, marketers spend a substantial amount of money on advertising to promote their brands, and this spending has been escalating. According iSpot.tv, the ten largest beer brands in the U.S. spent nearly USD 525.8 million on TV ads in 2021. This has attracted a younger demographic to become consumers of beer and thereby propelled the market growth.

The lager segment held the largest share in 2021 and is expected to sustain its dominance during the forecast period. Due to their low prices and widespread acceptability, lagers are anticipated to dominate the global market. Lagers are produced by most players because they provide a good return on investment. During the forecast period, the others segment, which includes pilsners and non-alcoholic beer, is expected to showcase rapid growth.

The emergence of COVID-19 has led to an increase in off-trade consumption. However, on-trade consumption is expected to showcase faster growth during the forecast period. The growing trend of at-home consumption has boosted the significance of aluminum cans in the packaging segment. Aluminum cans are portable, light-weight, and easy to carry; hence, these are preferred by consumers.

The macro brewery segment dominated the market, commanding more than half the sales value in 2021. The large-scale operations of macro breweries give them a major edge over other segments. Furthermore, the availability of huge capital also increases production volumes, sales, and expenditure on marketing. The market is consolidated in nature, with the major players commanding more than 70% of the overall market in 2021.

Related Press Release@ Beer Market Report

Beer Market Report Highlights

• Asia Pacific held the largest share of the global revenue in 2021, with China accounting for more than 30% share of the regional market. Emerging economies of Vietnam, India, and the Philippines are expected to drive demand during the forecast period
• Craft breweries are expected to drive growth during the forecast period due to the emergence of regional independent breweries offering strong beers, and the resultant shift in consumer preferences

The cans segment is expected to be the fastest-growing packaging segment due to the prevalent at-home consumption patterns, brought about by the outbreak of the pandemic