Mirrors impact our everyday lives significantly and have been used since ancient times. However, towards the beginning of the 20th century, bathroom mirrors came into being. Bathroom mirrors are mirrors used for personal care and makeup applications at home, clothing areas, and others. Change in lifestyles of the individuals affect the bathroom mirror market. Consumers are more aware of their character and style nowadays. They are good at improving their style and their whole demeanor. Men also adopt the usage of bathroom mirrors to upgrade their looks every day. A decent quality mirror is one of the main requirements for the appropriate use of cosmetics. The usage of mirrors is for applying cosmetics, hairstyles, pluck eyebrows, shaving, and others. With the advent of the COVID-19 pandemic, the demand for bathroom mirrors has decreased as consumers have shifted their interest to essential amenities to tackle the distressing situation.

Companies Covered
Kohler Co, Duravit AG, Jaquar Group, Villeroy & Boch AG, Roca Sanitario, SA, Kaies Sanitary Ware Co., Limited, Hindware Sanitaryware & Industries Limited, Hansgrohe, SE, LIXIL Corporation, and Toto Ltd.

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COVID-19 Impact Analysis

Countries had to enforce lockdown that halted the progress of constructions of new properties and households due to the outbreak of the COVID-19 pandemic. The demand for bathroom mirrors has also decreased as consumers do not find it a necessity. The bathroom mirrors market witnessed a dip in production as sufficient labors are not available to continue the production process.
The disruption in the distribution channel was the prime cause as adequate raw materials couldn't reach the industries for production; the delivery of a proper supply of finished products to the dedicated stores was not possible. Consumers had no option to visit the specialized stores, and the stocks were not available on e-commerce platforms.

Top Impacting Factors
Buildings, commercial complexes, public toilets, and sanitary blocks were all underway in the pre-COVID period. This aspect caused the demand for large-scale bathroom mirrors and various forms. The expansion of the bathroom mirrors market supported by the sale of new houses, lifestyle change, high disposable income, rapid urbanization, and standard of living. Building activities that had abolished the need for washroom mirrors have ceased after the outbreak. Consumers are interested in meeting their needs instead of choosing luxury sanitary goods.
The sales of online bathroom mirror are lagging and very moderate compared to brick-and-mortar shops. The absence of adequate pricing transparency is the barrier that discourages consumers from making online purchases. While there is still a chance on the web market with time and complex lifestyles, consumer purchasing for convenience will probably go to online purchasing. The client would be encouraged to buy online to improve transparency in product description and price. Companies are expected to attempt to achieve and comply with creative approaches to approach clients online.

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Market Trends

New product launches
Companies have introduced new designs of bathroom mirrors in the market with features such as additional lighting facility. The bathroom mirrors come with a LED lighting strips all-around to edges that give an aesthetic look. The innovation is attracting the consumers to opt for the product expected to drive the sale. The introduction of a remote-controlled lighting system is expected to be a game-changer as consumers can change the lightings according to their mood preference. Companies are investing in R&D to improve the product quality so that consumers feel more convenient for usage and save time.

Surge in usage in the hotel industry and hospitals

Modern hospitals are more luxurious than hotels; therefore, increase the demand for well-maintained bathrooms. Moreover, the demand has developed for splendid hotels and resorts with their fantastic mirrors to exhibit their bathrooms that impact the guest's mood. The visitors often choose huge bathroom mirrors since wide-scale mirrors reflect the entire regions and appear magnificent. The ongoing pandemic and enforced lockdown have been a restraint to the growth of the hospitality sector; due to this need for bathroom mirrors has decreased. The demand of the hospitality industry is expected to increase once the lockdown ends as consumers will start travelling, and the need for hotels will also increase. This increased need will equally contribute to the increase in sales.

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