Bath towel is a rectangle woven piece of fabrics used to dry the wet surface of the body after bathing or shower. Towels of different sizes, thickness &texture, and fabric are available in the market. Bath towels are sometimes sold in a set of three—hand towel, face towel, and big bath sheets/towels. Hand towel is smaller than bath sheets but bigger than a face towel. Bath towels are usually made of either cotton or cotton polyester, which is capable of absorbing moisture from the wet surface. Bath towels provided by motels to their customers are smaller in size than one used in households. Fabric weight of bath towels is measured with gram per square meter (GSM) number. GSM number tells the density of the fabric used for manufacturing towels. The towels used while travelling have lighter and thinner GSM number than towel used in households.

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Market scope and structure analysis:

Report Metric Details
Market Size Available for Years 2020–2027
Base Year Considered 2019
Forecast Period 2021–2027
Forecast Units Value ($US)
Segments Covered Type, End User, Application and Region
Regions Covered North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain,and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, Mexico, and Rest of LAMEA)
Companies Covered GM exports, Nine space, sunvim, Dunroven house, QIANXIANG, Elsatex Ltd., Iris Hantverk, Regal towel collection, Huaian rainbow towel weaving co. ltd., Gemini, Danica studio

COVID-19 Scenario Analysis:
The production as well as demand has been hindered because of impaired supply chain, lockdown scenario in major producer countries.

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Bath towels made up of various fabrics are used in spas and hotels. Usually soft and fluffy bath towels are in demand in high-end hotels and spas because they give luxury feel and look. Expansion of hospitality industry is a major contributor to the growth of the bath towel market. Expansion of gym industry also leads to the increased application of towels.

Moreover people are becoming eco-conscious, which increases the demand for bath towels made up of organic fabric. Other growth drivers are awareness about hygiene, changes in lifestyle, increase in disposable income, and brand consciousness among the existing users.

The global bath towel market trends are as follows:

Promotion of textile industry by governments
In countries like China and India, the governments are promoting textile industries through various schemes and finance inclusions in the industry. It helps the bath towel industry.

New product launches to flourish the market
Manufacturers have been focusing on producing new products for specific applications as there are varying demands on the basis of utilization. Leading market players are determined how to improve softness and the quality of bath towels. Companies are developing new designer and luxurious bath towels to meet the growing demand of these towels. Companies are trying to develop bath towels from various organic fabrics. The launch of these designer towels and organic fabric towels is expected to attract the brand seekers and eco-conscious customers.

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Key Benefits of the Report:

This study presents the analytical depiction of the global bath towel industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global bath towel market share.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides a detailed global bath towel market analysis based on competitive intensity and how the competition will take shape in the coming years.

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Questions Answered in the Bath towel Market Research Report:

What are the leading market players active in the bath towel market?
What the current trends will influence the market in the next few years?
What are the driving factors, restraints, and opportunities in the market?
What future projections would help in taking further strategic steps?