Market overview
Infotainment is described as the amalgamation of car systems used to provide information and entertainment to the passenger. The driver by audio and video interfaces control system systems like touch screen displays, voice commands, button panels, etc. Automotive Infotainment is growing rapidly globally in the technology industry as almost all automobiles consist of infotainment for entertainment. The Automotive Infotainment also allows connecting to personal navigation systems and smartphones. The mobile industry continuously develops and improves many things for better connectivity solutions. The manufacturers are focusing on developing newer features in Automotive Infotainment to make it more entertaining for the market. The newer technology of Automotive Infotainment gets connected to smartphones, ADAS systems, sensors and several other devices.
The Automotive Infotainment Market is expected to hold USD 44.73 billion by 2027, with a CAGR of 8.51% from 2021 to 2027. In 2020, the market registered USD 23.47 billion. The world is going towards digitalization, and the automotive industry is also trying to improve and lead to the market's growth. During the COVID 19the, the logistic industry and manufacturing companies were halted, negatively affecting the Automotive Infotainment Market. Increasing driver assistant systems demand for entertainment in the cars are propelling the Automotive Infotainment Market. The rising growth of the self-service application voice sensing technology creates many opportunities for the market. Difficulties in recognizing bilingual commands and hands-free actions hinder market growth. High cost and long product life are the challenges the market faces to attain the required growth. The automobile industry is developing more and more due to the innovative multi-media automotive infotainment into their automobiles.
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Market segmentation
The Automotive Infotainment Market is segmented into operating systems. The operating segment is bifurcated into Linux, QNX Microsoft and others. The QNX segment holds the largest market value due to the flexibility and assistance in developing different Infotainment systems to be in the same position with the increasing advancement of technology. Due to the OS and open source availability, the Linux segment is also growing, and it will provide cost-saving advantages, and easy availability propels the market. The presence of different suppliers at every level in software boosts the growth. The Microsoft segment is growing significantly due to the suppliers like Ford, Nissan and others.
Regional analysis
The Automotive Infotainment Market is studied in North America, Europe, Asia Pacific and other parts of the world. North America is dominating the market due to the growing economy more investment made by the government for the automotive industry. The rising passenger cars, technological advancement, and several innovative Automotive Infotainment products propel the market. The growing GDP, emerging economics, and increasing per capita income have formed scope for the automotive industry. The increasing automotive industries in the eurp[ena] make the region register significant growth during the forecast period. The demand for luxury vehicles contributes to the region's growth factor. Other regions will also focus on the market's growth in the forecast period.
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Industry news
Sony and honda are recombining to launch a line of high-tech battery-electric vehicles that redefines mobility.