Climbing the success ladder and standing atop the management hierarchy is every professional's dream. If you are too a functional professional, don't you aspire to be one among the senior management 1 day? Don't you intend to be on another side of the table - commanding, زيادة متابعين انستقرامleading from the most truly effective, and setting a good example for several to check out? It's difficult definitely; getting there requires immaculate efforts, and needless to say, the requisite skills.

One among such most vital skills is marketing. Does not sound very common as it pertains to senior management roles, right? But yes, it's a skill that's highly valued by employers today across organisations. It's, in fact, one of the pivotal competencies of a powerful senior manager. We, at Times TSW, can help you explore why and how marketing skills form an inevitable trait for senior management roles, in this article below.

Marketing Skills Form the Core of the Senior Management's Responsibilities

In the event that you thought that marketing is just a task restricted to the creative marketing department of your organisation, it's time to rethink. Competition in the corporate world has taken marketing competencies directly to the lap of each and every employee therein. And, once you begin working on augmenting them, you'd soon start treading the trail of success.

This is because managers must learn how to promote their specific product/idea in the market amid cut-throat competition. For this, they have to polish a number of the basic marketing competencies such as for instance:

Effective communication
Communication is the lifeblood of a group lead/manager. That's common knowledge. But it shouldn't you should be on a interpersonal or in-house communication. Marketing is a kind of professional communication that happens between organisations (B2B), in addition to with potential and existing customers (B2C). In the event that you exactly learn how to market your service idea away from four walls of one's enterprise, you'd be doing immense good to the latter in addition to to yourself.

Out-of-the-box approaches
What's probably the most impactful quality of a senior manager? Their ability to consider from the box for the absolute most trivial or critical issues available; to offer creative solutions when needed. Marketing skills require you to develop analytical thinking towards project goals and requirements and present innovative ways to accomplish them, both to your team along with your customers.

Keeping pace with technology
Technological changes have seeped into every phase of work functions today. Perhaps you are part of any domain in your organisation, be it IT, marketing, finance, HR, or any other, you do need certainly to adapt you to ultimately fast-paced changes all along in order to surpass the competition.

Moreover, you need to watch open for cues all along. For instance, keep a see if the original means of advertising the project idea are failing to attain desired results? See if digital marketing is the newest trend in the market that can put across your message more effectively? Find out and work on your marketing strategies relating with changing technologies.

Efficient collaboration
Marketing competencies also involve effective coordination with other departments of the organisation as you focus on your product. This could require you to sit with the look team to prepare your product design/logo for promotion, or spending some time with the research team to analyse consumer survey data.

Since many of these activities form a part of marketing, it's recommended to truly have a working knowledge of most these essential skills to be able to qualify for senior management roles.

How Can Executive Education Help?

Marketing could be the backbone of any organization today. Your product literally has no value until it's promoted effectively in the market. And this is exactly why each department needs to possess marketing skills to stay in and beat the competition.

To greatly help the ambitious professionals of the 21st-century sharpen their marketing skills and make their method to the senior management roles, the prestigious IIM Kozhikode has introduced its Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme. The one-year Interactive Learning course is aimed at providing specialised marketing management training to executives, helping them grow into senior management positions in their respective organisations. The Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme may be attended in the Times TSW centres across India, and the sessions are delivered live using a technology platform by none other however the senior faculty from IIM Kozhikode. So come and join the EPGCMM programme to augment your marketing skills and rise as the best in the field.

We're surviving in the age of Internet Marketing, also referred to as Content Marketing. Here, online visibility is vital, to keep at the top and relevant, and make more money.
If you do not have an excellent web presence, and aren't busy promoting and expanding your organization, via effective Internet Marketing, you won't survive for long.

What's Internet Marketing?

Oahu is the new age marketing of a small business or brand and its products and services over the Internet, through different tools, employing content, e-mails, search and paid media strategies, to greatly help drive traffic, leads and sales.
Internet Marketing techniques are mostly organic naturally, but these (the techniques) could be paid as well.
Organic internet marketing might not lead to great results instantly, but it would help businesses grow and expand eventually, if done the right way.

Content Marketing may be the Future

As per a study, 91% of businesses, across the globe, believe that Internet Marketing can be an indispensable and exciting marketing tactic.
Content Marketing involves offering valuable, readable and steady content. It's the marketing of the present and future.
It stimulates, educates, and guides prospects, and builds trust, authority and connections. When it happens, and when you offer help and value to your web visitors and prospects, they reward you by becoming your customers and utilizing your products & services.

Content Marketing vs. Traditional Marketing

Content Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. By and large, the latter is interruptive, obstructive, and invasive, besides being costly.
A research indicates that, presently, 615+ million devices in the world have adblockers.
What does it mean?
It indicates traditional marketing may not be very effective.
Depending on another study, Content Marketing or Internet Marketing is 62% less costly, vis-à-vis the original marketing though it pulls over 3 times more business and profits.

Visuals & Videos Rule

Visuals--in the proper execution of exciting videos and infographics--are comparatively better in attracting new clients and others. Brain processes visuals 60,0000 times faster than texts.
Depending on another report, people are consuming over 500 million hours of video content daily over the globe.
In an age where majority people have problems with attention-span problem, it certainly pays to make videos and visuals--that informs, empowers and entertains--a crucial section of our content creating & promotion strategies.
Videos swiftly increase awareness, stays top of mind with new customers, and also contributes to conversions from high-intent viewers.
These also give any brand the energy to attain, engage, and convert its most prized audiences in the proper moments - whether they're exposed to a new brand for initially, or are just a couple of minutes far from striking an offer, and making a purchase.
When brands can be found and useful in those moments, the odds of results following are high.

4 Exciting Strategies for Successful Content Marketing

To harness the amazing powers of Internet Marketing, in the most fruitful way, make Search Engine Optimization (SEO), grammar & spelling, storytelling, and videos a significant section of your overall content marketing strategy.