Focusing your attention on the key aspects of your business—such as corporate culture, your customer and, of course, your budget—can help start you on the right path before you’ve even made your first dollar.

This focus can make all the difference in how your business operates from day one and ensures you have all the imperative details covered so you don’t run into bigger issues down the line.

The customer’s pain. It seems to go without saying that you can’t have much of a business if customers won’t pay you. As a leader, you must spend time meeting with those customers and find a need that competitors aren't meeting.

Then you must rally your troops to do a great job of satisfying that unmet need. MSH did just that--discovering that local restaurants and other small businesses didn't really want to become experts in Internet marketing and managing their social-media presence.

Interestingly, they reject the idea that co-founders should work together because they can split up the work. “We're skeptical that co-founders can find each other solely on the basis of complementary skills,” says Allison.

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