The global application platform market is forecast to reach USD 15.81 Billion by 2028, according to a new report by Reports and Data. The rising trend towards digitalization, coupled with the extensive adoption of smartphones, and the internet will fuel the growth of the market. With the evolution of technologies and digitalization, the need for appropriate application platform has been increasing.

The use of application platforms for businesses provide them with a comprehensive app performing diverse functions and negates the requirement of multiple apps. It also enhances employee productivity and the return on investment (ROI) of the business. Businesses are continually looking for ways to leverage technology for improving business performance, including how to introduce customized mobile and web applications more efficiently. These software platforms specialize in application development, providing the flexibility to build productive business apps without the delays and expense of writing code.

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The report is also inclusive of the financial scenario of the leading companies such as profit margins, revenue contribution, growth rate, sales volume, manufacturing and production costs, and other key statistics. The report offers a thorough analysis of the financial standing, global position, product portfolio and business expansion plans. The report also provides SWOT analysis and Porter’s Five Forces analysis for each market player.

Further key findings from the report suggest

The software segment accounts for a larger market share of ~54% in the year 2018. The segment can be further segmented into application platform software and transaction processing monitor software. The growth of the application platforms software will boost the growth of the market. Application platform software is a cost-effective and efficient process that rarely requires extensive coding knowledge or app development experience.
The large-sized organizations account for a larger market share of ~64% in the year 2018, owing to the increasing investments on authentication software.
The on-premises deployment type accounts for a larger market share of ~60% in the year 2018. In an on-premises deployment of application platforms, resources are deployed within the organization’s IT infrastructure. The deployment type is much more secure and provides complete control over the data stored in it.
The Android platform accounts for the largest market share of ~36% in the year 2018. The extensive use of smartphones will drive the market for android application platforms. The sheer variety of Android smartphones available; affordable costs; and hardware customizations; are the reason behind the popularity of android application platforms for mobile.
The retail and e-commerce industry is anticipated to witness the highest CAGR of 7.6% during the forecast period, attributed to the emergence of advanced technologies to provide utmost service to their customers through multiple channels. Their investment in end-to-end digital operations has driven the growth of the industry.
North America held the largest market share of ~31% in the year 2018, owing to the presence of some of the leading players of the market in the region. The deployment of customised application platforms by the organizations in the region, to secure its data against various threats will fuel the market growth.
Key participants include SAP, IBM, Micro Focus, NEC, Fujitsu, Oracle, Hitachi, Microsoft, HPE, Adobe Systems, Red Hat, Huawei, Gigaspaces, Akamai, APAChe Tomcat, Caucho Technology, Nastel Technologies, Tmaxsoft, Rogue Wave Software, Navisite, Nginx, 4D Technologies, Kony, Mendix, and Betty Blocks, among others. The companies have adopted various strategies, including mergers, acquisitions, and partnerships to hold ongoing trails and come up with new developments in the market.

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The report focuses on evaluation of the given market in major regions and the countries included in those regions. The report provides details of the market considering the geographical landscape that includes North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa.The report covers assessment of revenue estimations and shares, current market value, future market valuation, market share, revenue growth and market size in each region. It studies production and consumption patterns, import/export, supply and demand ratio, consumer behavior shift, current and emerging trends, and initiatives taken by the key players in each major region.

North America (U.S.A., Canada)
Europe (U.K., Italy, Germany, France, Rest of Europe)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Component Outlook (Revenue, USD Billion; 2020-2028)

Software
Application Platform Software
Transaction Processing Monitor Software
Services
Deployment and Integration
Support and Maintenance
Managed Services

Platform Outlook (Revenue, USD Billion; 2020-2028)

IOS
Android
Windows
Others

Organization Size Outlook (Revenue, USD Billion; 2020-2028)

Small and Medium-Sized Enterprises
Large Enterprises

Deployment type Outlook (Revenue, USD Billion; 2020-2028)

Cloud
On-premises

Application Outlook (Revenue, USD Billion; 2020-2028)

Database and Cloud Security
Email Security
Network Security
Web Security
Others

Industry Vertical Outlook (Revenue, USD Billion; 2020-2028)

BFSI
Healthcare
Retail
Transportation and Logistics
Media and Entertainment
Telecom and IT
Construction
Education
Manufacturing
Others

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Key Features of the Application Platform Market Report:

A comprehensive 8 year forecast of the market and its expected growth rate and trends
Analysis of key market drivers and restraining factors
Comprehensive analysis of the key regions of the industry and provides SWOT analysis and Porter’s Five Forces analysis to impart a deeper understanding of the market
Helps in formulating strategic business decisions and investments plans
Strategic recommendations to the established companies and new entrants
Statistical data organized into tables, charts, graphs, diagrams, and info graphics
Includes complete coverage of recent R&D advancements, product launches, and mergers and acquisitions, among others

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