According to Future Market Insights (FMI), the global App Analytics Market is estimated to grow at a CAGR of 19.7% between 2023 and 2033, totaling a valuation of US$ 2,643.7 million by the end of 2023 and US$ 16,008.8 million by 2033.

Factors such as growing demand for improving the digital customer experience, rising implementation of digital transformation strategies, and rising penetration of smartphones and mobile apps are driving growth in the global app analytics market.

App analytics is a widely used concept in the mobile app industry, where app marketers gather useful information on user behavior and app performance, including the number of installs and visitors, session durations, retention and conversion rates, and other important metrics.

Mobile analytics is being used by businesses to analyze and improve the performance of their mobile apps and services, as well as to measure and understand how users interact with their apps. Businesses are very keen on evaluating their user profiles, sales funnels, crash rates, demographics, app open rates, user retention, or any other data that is relevant to their business, including sliding away users, time spent on the app, or most common paths to an in-app purchase.

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Since mobile analytics SDKs create a persistent and unique identifier for each device with the help of tools, they don't rely on cookies to identify specific users. This will continue to drive the popularity of mobile app analytics in the market.

However, the shortage of skilled professionals and concerns regarding the privacy and data protection in mobile apps is anticipated to impede industry expansion. The key market players' recent initiatives, such as new product launches, alliances, and acquisitions, are anticipated to accelerate market expansion.

Key Takeaways: App analytics Market

By type, the mobile app analytics segment is estimated to grow at a robust CAGR of 4% through 2032.
Based on application, marketing & advertising analytics segment is anticipated to grow at the highest CAGR of 3% between 2022 & 2032.
By industry, the retail & e-commerce segment is anticipated to grow at a CAGR of 6% between 2022 & 2032.
North American app analytics market is expected to reach a valuation of US$ 3,948.9 Mn by 2032.
The U.S. app analytics market is slated to grow at a CAGR of around 4% through 2032.
In India, the app analytics market is expected to grow at a CAGR of 2% during the forecast period.
“Growing demand for mobile and online apps, increasing smartphone ad usage, and growing adoption of digital transformation techniques is expected to drive the growth of app analytics market”, says FMI analyst.

Growing Demand across BFSI Sector to Boost App Analytics Market Growth

Growing popularity of app analytics across various industry verticals such as BFSI, retail, travel and tourism, media and entertainment, etc. is majorly responsible for driving the growth of app analytics market.

Business intelligence and data analytics technologies and solutions have consistently assisted banks and financial institutions in reflecting all the rules, remaining competitive, and meeting the digital expectations of today's clients.

Financial organizations may make "smarter" decisions that are more profitable and efficient by using data analytics and business intelligence (BI) solutions. BFSI businesses must incorporate analytics into processes that trigger automated actions and more contextual, real-time decision-making.

Who is winning?

Taplytics, Kochava, Adobe Systems Inc., IBM Corporation, Amazon.com, Inc., Google Inc., Yahoo Inc., Countly, Upland Software, Inc., Apptentive, Moengage, Mixpanel, Content Square SAS, TUNE Inc., Clever Tap, AppsFlyer, Amplitude, Appsee are some of the key players operating in the global app analytics market.

These leading providers are constantly focusing on introducing novel solutions for improving their customer base as well as to increase their revenue share. They are also collaborating with several industries to boost the adoption of their app analytics solutions.

App Analytics Market by Category

By Type:

Mobile App Analytics
Web/Desktop App Analytics
By Application:

Marketing & Advertising Analytics
Revenue Analytics
In-app Performance Analytics
Others
By Industry:

BFSI
Retail & E-commerce
Media & Entertainment
Travel and Tourism
IT & Telecom
Others
By Region:

North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East and Africa (MEA)