The surge in need for effective medical solutions is encouraging extensive pharmaceutical activities, which, in turn, is likely to generate scope for counterfeit affairs. Hence, the increase in need for identifying fake healthcare products and sustain patient protection are factors that are likely to promote the global anti-counterfeit packaging market growth. As e-commerce is gaining popularity, the need for tracking items is increasing. The global market is likely to gain momentum owing to the same.

Segmental Overview

The global anti-counterfeit packaging market has been segmented on the basis of technology, usage feature, and end-users.

By technology, the global market has been segmented into barcode, RFID, labels, holograms, and others. The RFID segment is expected to lead in the anti-counterfeit packaging market over the review period. RFID enables capturing and reading information on tags attached to a product. The growing number of supermarkets is gaining traction for the RFID segment. By usage feature, the global market has been segmented into covert, track & trace, overt, tamper evidence, and forensic markers. In 2016, the track & trace segment dominated the global market, which is likely to retrain over the assessment period. Usage of track and trace in most of packaging variables is expected to boost the global market growth. By end-users, the global market has been segmented into food & beverages, healthcare, consumer goods, automotive, apparel, and others.

Regional Outlook

By region, the anti-counterfeit packaging market has been analyzed across Asia Pacific, Europe, North America, and the Rest of the World (RoW).

in the Asia Pacific region, the growing need to address surge in counterfeit practices across different industry verticals is likely to boost the regional APAC market growth. In 2016, the APAC market registered the highest growth rate, which is likely to continue over the review period.

Europe and North America are anticipated to exhibit a healthy growth pattern as both the regions make efforts to develop effective anti-counterfeit solutions, on the ground of availability of firm technical infrastructure.

Key Players

MRFR distinguished some of the strong competitors of the global anti-counterfeit packaging market. They are; Atlantic Zeiser GmbH (Germany), Avery Dennison Corporation (U.S.), 3M Company (U.S.), CCL Industries Inc. (Canada)

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