The law that related to the investigation carries penalties of fines, up to two years in prison, or both. 'You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on,' he added. Warning letters have also been sent to other, unnamed celebrities, noting that 'concerns have been identified' about their posts and urging them to change their practices, the CMA said. But UK consumer protection law requires that they disclose whether they have been paid or incentivized to endorse a brand. The law that related to the investigation carries penalties of fines, up to two years in prison, or both. Celebrities are regularly paid by brands to subtly advertise their products to their millions of followers, such as through product placement in photos. 'You should be able to tell as soon as you look at a post if there is some form of payment or reward involved, so you can decide whether something is really worth spending your hard-earned money on,' he added. Warning letters have also been sent to other, unnamed celebrities, noting that 'concerns have been identified' about their posts and urging them to change their practices, the CMA said. The investigation did not make a finding about whether the celebrities have breached the law, the CMA noted. Celebrities are regularly paid by brands to subtly advertise their products to their millions of followers, such as through product placement in photos.

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