Digital products are intangible assets produced in digital format and marketed online through the Internet. Currently there are market niches where digital products have become very popular, such as: Business and Finance, Health and fitness, Education and Personal development.

The digital transformation does not stop and e-learning is a powerful result of it. It is expected that by 2025 the sale of educational digital products in Latin America will grow to reach USD 10 billion annually, while globally it is expected to exceed USD 305 billion.

Although it might be thought that its rise is due to the global pandemic, the truth is that the consumption of this type of content has been growing incessantly beyond the circumstances. Some of the attributes that make digital products so attractive are:

Reach, the features and functions of digital products allow education professionals and enthusiasts to reach a number of people and places unforeseen for traditional structures; Scalability, which is the ability of a business to be able to multiply income without the need to increase costs; flexibility, as there are many options to integrate digital products into your business, as you can offer free products, such as a masterclass or a webinar, that allow you to create or increase your email list or generate leads, offer different products that are complementary or correlative to each other, such as a mini course and a standard course, involving the user in several stages to achieve "transformation", and you can also use subscription or membership settings to offer access to multiple products; time and cost reduction, as with a clear idea and a minimum of technological tools, you can create a valuable digital product. This way, the production and sale cycle are considerably faster than that of a physical product since, in addition, storage costs, maintenance, logistics, etc. are not considered.

Hattrick is expert at designing and constructing digital products. It designs and builds digital web solutions that improve operational efficiency or increase sales for its clients. This is why it seeks to digitize and materialize digital product based on technology, which achieves an adequate balance between an optimal experience for your users, together with a software architecture that is sustainable over time.

Thanks to its adapted agile frameworks, it manages to focus on achieving the highest business value with the simpler product, in such a way that, from that moment on, you obtain continuous evolutionary deliveries of your digital solution.

The company builds all sorts of digital solutions. Within the digital solutions that it can build for you, you can find web applications in various technologies, which is why it searches and finds the one that best suits your needs and business contexts. Also, the firm designs scalable and deployed applications, basing quality on automated tests, so regression testing is not a problem in the future.

Ceiba is another great firm, whose team is passionate about transforming businesses with technological solutions, in an innovative and unique way. More than 16 years in the national and international market has allowed the firm to be a recognized custom software company, as well as a great consulting team in innovation and technology in Colombia.

The company´s mission is to work passionately to transform its clients' businesses, making them more successful through the use of technology and innovation. Its vision is to be the company whose clients want to work, as well as the top talent. At the firm they are true generators of ideas and solutions, they value people as individuals and family, they value continuous learning, and they work as a team with its clients in a transparent manner.

AyerViernes also provides great digital product design services (view). By hiring the company, your product design problems are covered. When working on digital product design, you must consider all aspects of your organization's business.

What do your users or customers need? How does your product or service have to be? What is not working? Why? How can you fix it? You can entrust the answers to these and other complex problems to an experienced team, to take care of everything you need: Research, User Experience Design, interface design, interaction design, content strategy, Usability studies, Results measurement, Creation of work teams and Project management.

The company helps you solve all your UX design problems — which are obviously business problems — while you continue doing what you know how to do: run your company, guide your business area and lead the future of your company. The firm has more than 20 years of experience in the market, and it works with its own methodology that it adapts and applies to each project.

The firm´s working methodology starts with an initial brief definition, which implies getting together with the client to understand and define its needs or objectives; a commercial proposal, which contemplates the work strategy, times and costs; a work contract and a first work meeting. Regardless of your project size and needs, there is one thing the firm can guarantee: it will dedicate itself to adding value to your digital business models.